Website loading time refers to the time required for the page to appear on the screen together with all components such as text, image or video. It depends on the various factors that need to be considered when building a website, but there is one. The longer the loading time, the greater the possibility of losing potential customers. For a long time, page speed has been an important aspect of web design, from the perspective of user experience and search engine optimization. A 2019 study showed that 70% of Internet users said that the website loading time would affect their willingness to buy in online stores. This became even more important when Google began to prioritize the speed of moving pages. Now, you also need a website optimized for mobile devices, which loads as fast as the desktop. Whether you’re working with an SEO expert, a leader creation agent, a digital marketing company, or a web designer, everyone will focus on this at some point in time.
If you are still not sure why you should calculate the millisecond of website loading time, you can find a more detailed statement below. Page speed has a great impact on the user experience. No matter what type of website you run, you must always focus on user experience (UX). People visit websites to find the products they need, the solutions they are looking for, or to accomplish specific tasks. Slow loading websites, in a word, are disappointing. As people say, in today’s era, people can access content without restrictions and get the information they need in a few seconds. People won’t wait any longer. If the loading time is too long and the information is not easy to use, most users will abandon the page. According to kissmetrics, almost half of consumers want the website to load in 2 seconds.
Participation is an important aspect of customer relationship management. If potential customers leave your website without seeing what you need to provide, you can’t persuade them to visit again. Moreover, they may complain about this to their family and friends. If they are really depressed, they may leave you bad comments. This will have a serious negative impact on your business. Page speed will affect the conversion rate, which is closely related to the previous points, but the first 5 seconds of website loading time has the greatest impact on the conversion rate, so it is important to stay longer on the topic.
The purpose of introducing potential customers into sales channels is to provide potential customers with the best possible service and finally reach a deal. Capture leadership from a variety of sources and switch to customers over time. To successfully create a leader, you must strive to improve the overall customer experience. If the content loading speed of the website is too slow, users may leave the website and leave the website without viewing the content provided, resulting in a sharp increase in the churn rate. The kissmetrics study cited above shows that even if the loading time is longer than 2 seconds, the conversion rate can be reduced by 7%. This will miss the opportunity to convince potential customers, such as buying or booking a consultation.
At the same time, even if users are guided to participate, websites with slow loading speed will greatly reduce their satisfaction with the purchase process, or let users give up halfway. These dissatisfaction may lead to negative comments, negative word of mouth or complete loss of attention to products and services. Page speed may affect search engine ranking. SEO includes a series of strategies and tactics aimed at improving search engine ranking. Performance is one of the most important factors affecting ranking. For years, Google has been trying to improve its search algorithm.
At present, Google has been regarded as a strict ranking algorithm, and the page speed will have a negative impact on the ranking of websites in search results.
One of the elements. If it takes a long time to load a website, Google may regard it as not optimized and rank low in search results. It’s not just about the user experience. Websites that load faster are easier to scroll and index. If we want to avoid website ranking decline when updating the ranking algorithm, we must consider the importance of page speed and how to improve it. Whether you are doing business in a region where there are few potential customers nearby or an online store selling products around the world. Google still considers page speed.
The future is mobile, and desktop traffic is still relevant in the next few years. In particular, when looking for information, products or services, some people like to search the Internet on the desktop, and will do so in the future. However, more and more generations like to do everything on the move, and they will continue to do so. More and more people search the Internet on smartphones or tablets (mobile users account for slightly more than 50% of the total Internet users), which is not an imminent trend. Moreover, if the desktop speed is too slow, you will not get a satisfactory speed of moving pages. If the login page takes too long to load on the mobile device, conversion and prospects may be lost.
Google has recognized this trend and released the mobile first index. That is, when deciding how to sort, give priority to the mobile version of the website. Considering that the average mobile website loading time is more than 15 seconds, not to mention it will bring amazing advantages. What affects page speed? There are a number of factors that can slow website loading, including: Your server. The number of incoming requests from the web site could not be processed and the loading process was slow. Page weight. The more elements on the page, the heavier the weight. Therefore, the number of images and videos used must be optimized and the size of all components must be reduced. Network connection. Of course, you can’t control the Internet connection quality of other users, but you can use technologies such as reduction or compression to optimize the website to adapt to the slower Internet. Coding standard. There may be HTML coding standards that do not consider the speed of the website, which will cause the website to generate unnecessary code. You must work with developers who know how to optimize your website. The of the plug-in or component is exceeded. There may be too many plug-ins or parts installed on the website. Some third-party tools, such as analytics or social media plug-ins, may slow down. A lighter alternative is recommended. Custody company. Since the hosting company may also become a problem, it is recommended to switch to another company if it does not meet the standards. Browser compatibility issues. Page loading may be delayed because the site is incompatible with a particular browser. Heavy CSS and JavaScript. CSS and JavaScript can be in the non scrolling section or in the non scrolling section. Folding and compressing CSS and JavaScript may help. Hot links. Because people can hot link images, images must be provided in other domains to prevent unnecessary delays in loading. No browser cache. If there is no browser cache, the server must send a new version of the website every time a user visits. These are just a few possible reasons for the slow loading of the website. There are many other things to consider when optimizing website loading time. But what really matters is that no matter what you do, if you want to achieve satisfactory results, you must concentrate on doing all this.
Conclusion how much effort is needed to create, optimize and publicize the content
If the target customer cannot access the website within a reasonable time, everything will be in vain. Inevitably, all of these buttons will not be pushed back in the browser. Slow website loading will greatly reduce the conversion rate, which will pose a serious threat to the business in terms of revenue loss and overall brand value. Therefore, to improve the customer experience before competitors, we must conduct a thorough audit of the website speed. Page speed is an important aspect of the website, and any cost can not be ignored. Always work with experts to find the best solution for your company. Don’t waste time on websites that load slowly, because every second will affect the success of the business.
