You work hard to increase sales in your store. In order to increase sales, you use a lot of tips and tricks, but none of them works. It is undeniable how wonderful the store has become with wonderful themes and charming product photos. But why is there little or no conversion at the end of the month? Why can’t your store have enough sales? There may be more than one reason. There are many other reasons. And that’s what we’re clarifying here. We shared some of the most common reasons that may hinder the development of stores.
These legal tips help solve the problem and start selling. What are the 8 possible reasons why your shoppers are not interested in your purchase? 1. Confirm the product price 2 The freight is too high. 3. Website design and user interface 4. Your website is not mobile friendly 5. The shopping cart and settlement process of the store are not intuitive. 6. The page distracts shoppers. 7. Do not implement SEO strategy 8. Target the wrong audience and improve the conversion rate from today! What are the 8 possible reasons why your shoppers are not interested in your purchase?
In this e-commerce world, competition is everywhere. Traffic may occur, but no conversion will occur. And there may be many reasons. So it’s time to see why. 1. Confirm the product price. No matter whether the sales can be increased or not, the main reason is the product price. The product price cannot be too low or too high. I know you’ve got a lot of competition. Moreover, if you want to survive in the competition, you must reduce your desire to make more money in the early stage. Instead, you should consider how to offer products to customers at a lower price than other products on the market.
Price is a factor that can eliminate all the advantages of a site, no matter how good the site is. About 70% of Internet users will first consider the price when shopping online. Also consider taxes. Because the price will be different after paying tax. Mention the final price (including tax) on the product page. Therefore, the sales strategy needs more efforts. If the price is the reason why e-commerce sales cannot be obtained, please modify it. 2. The freight is too high. This is an era when no one is willing to pay for freight, because people deliberately look for free or pay very little.
Moreover, if you see a very demanding delivery charger, you will suddenly throw away the shopping basket. And may never come back. They will not hesitate to pay higher product prices, but will never agree to pay higher freight. However, you can offer discounts, free or lower shipping costs to attract more visitors who buy from you. If you have a big competitor like Amazon, you must catch up with them in providing fast and free delivery. You can set the required amount, such as 500 \/ – or 1000 \/ -. If the shopping cart exceeds this amount, no freight will be charged.
Therefore, if the number of shopping baskets discarded by the store is large and the conversion rate is low, it may be necessary to reduce the freight to test the difference. 3. Operating the website design and user interface malee-commerce store, the first thing to do is to confirm whether the store design and intuition are the best. Because every time customers come to the store, they have to find what they want. If customers can’t get what they want immediately, they will leave the website. Ensure that the site design does not hinder customers in the purchase process. Therefore, we suggest you invest in a stable e-commerce theme, which is bug free and helps store growth.
After discovering the website
You should focus on connecting with the customer’s goals. Therefore, if you choose the complete theme of the store, you can also browse to make it easy for customers to shop in the store. Remember, your latest design trends don’t help you much. Pursue customer goals, user friendliness and ease of use. 4. Your website is incompatible with mobile. Another fatal problem that may occur in your website is that your store is not optimized for mobile users. Male people want to shop on the move, but if the website doesn’t, let them shop on the move.
Shopping in your store next time is a big no for them. Because mobile customers have no mobile affinity for your website, the check-out rate of your store increases greatly as your store refuses to shop. The Google ranking of stores will decline. Google’s frequency of product suggestion websites searched is low. This can have several harmful effects on stores. To avoid this situation, first make the store friendly with mobile devices. As I often say, more than half of the network traffic comes from mobile devices. Shopping is more convenient than desktop. You can imagine how important mobile reactive websites are.
To determine whether the website has mobile affinity, please check the tool Google Mobile affinity test. If it’s mobile affinity, that’s great. Otherwise, it’s best to make it mobile friendly. 5. The shopping cart and settlement process in the store are not intuitive. Another major disadvantage is the shopping cart settlement and shopping cart process. First, the settlement should be completed in the fastest way in the store. In addition, before ordering, you need to ensure that the payment process is not as slow as asking customers for too many. The checkout process must be minimized and accelerated in order to make more conversions.
The complex checkout process (including multiple steps) always disappoints customers. To ensure smooth payment, please complete up to 3 steps. Same as shopping cart. Make sure there are no bugs in the shopping cart. In other words, there should be no problem adding products to the shopping cart. Shopping may also be because the shopping cart is not wanted and can not be sold. If this problem is solved, the customer does not have to face the problem. If there is a problem with the shopping cart, you can add a \
As a result, people can view multiple product pages and shop more instead of returning to the top of the list. This can be unpleasant. 
6. Pages distract shoppers. If the above matters are not problems, they can be solved. Factors that do not allow customers to purchase on the site must be identified. Store design, unnecessary pop ups, videos, etc. I want to see the website more aesthetically, but think like a customer. This 2-5 minute video will make them happy for a while, but you may forget what they came to buy. The same other distractions are unwanted pop ups. Suppose that the customer just visits the store, a pop-up window will appear, and in most cases, he will waste time reading multiple advertisements. However, many pop-up windows do not have a close button. Unfortunately, we also know the fact of closing the window. Terrible first impression. These pop-up menus only improve the disengagement rate, not increase sales. Therefore, eliminate all factors that prevent shoppers from buying in stores. 7. Not implementing SEO strategy maleNot implementing SEO strategy may rob many potential customers. Through SEO, Google direct can attract thousands of potential customers into the store. SEO means that you can rank products on the Google search results page. SEO allowed websites
You can reach the maximum number of people who may be interested in your specific project or service. Does SEO need to know the necessary reasons for all e-commerce stores? It’s a full page and half page game. To grow stores and improve their position in search results, you must use keywords and back links (but in the right way). The higher the store ranking, the higher the conversion rate. Some tools can be used for SEO, such as ahrefs, semrush, Moz, etc. You also need to make sure that the content is original and provides great value to readers rather than being plagiarized. 8. Targeting the wrong audience and the wrong potential customers may be the reason why the store has no sales. For example, stores are selling \
