Non -profit marketing is no different from any other type of marketing.
You must be famous, continue to make yourself famous, and give people care, inspire them to take action . Whether this operation is donation, volunteer services, registering your email list, and participating in the event -these are only detailed information about your personal activities.
But at its core, non -profit marketing requires you Always pay attention to those who care about your mission . They must regard your organization as part of their lives. In today’s ultra -fast media and network environment, this requires continuous efforts and wise strategic planning.
The good news is that any non -profit organization of any size can effectively online marketing and promotion of their organization. The following is Nine non -profit marketing and promotion strategies. You can use to develop your organization and make the world better.
These are listed in a specific order: the first item is essential. If you want long -term marketing and promotion, this is the first thing you should start.
1. Use content marketing to increase website traffic
\”Content marketing\” itself has already been itself Become a too big word, so let us simplify its meaning.
Your non -profit organization should be committed to making new blogs, videos, podcasts, or web pages related to the topic related to your non -profit organization mission every month. That’s it -this is the core of content marketing. After making this content, you can do more things, some of which occupy other locations in this list.
Content is the foundation.
You must have something to say, to say something, to attract people’s attention to your organization. If you say nothing, you will be separated from people, friends, and family members. What can you talk about in the content? There are some ideas here just to let you think:
- Tell the story of the beneficiaries that your non -profit organization helped
- . Solve the problem related to your mission
- and share your views.
- People raised questions related to your mission, but it must be deepened to show your professional knowledge on this theme. These are not 300 words of postsVideo of a child or 30 seconds.
- The upcoming fundraising activity.
- . In your organization or your business that is struggling for it
- .
Answer
Announced
Start a petition
Highlight a \”hero\”
Turn these contents to your website to write good blogs, videos, podcasts or web pages on your website. You will start
attention from search engines.
This will help care about these same issues People find your website.
If the idea of \u200b\u200bthis content marketing is overwhelmed, don’t let it.
Only one new page every month is enough to start.
Even the smallest non -profit organization can make a page per month. You only need to promise. This means putting it on your schedule and refusing to make concessions. 2. Start using social media
This is not a casual job for young volunteers. Social media marketing is an field of experts -if you want it to produce anything valuable, that is.
Someone in your team knows what they are doing.
This is also associated with the content generated from the above strategy #1. The new content you are making allows you to talk about some topics on social media.
The following are some tasks you can perform on social media:
- Start page on multiple platforms:
- Facebook, Instagram, LinkedIn, YouTube And Twitter is the largest. If you have only one time, use Instagram.
- Share content as much as possible.
- The promotion is the most basic form of advertising on Facebook or Instagram. It just means that you spend money to let more people see your post. This is your most critical early task, because it will attract more attention to your website content and brand.
- These usually attract more targeted attention to your non -profit organization.
- Video get more viewing and sharing.
Regular release:
Improve your content post:
Consider learning how to put more advanced advertisements:
Production video:
In order to maintain this management, the second and third items are the most important. promoteThe traffic attracted by the post far exceeds the traffic that only posted to the existing followers. If you are a novice, you may not have any followers. In these early stages, increasing positions are the lowest cost of attracting them.
3. Use Google Advertising to help public welfare -$ 10,000 per month [
123] Google has a non -profit branch in its online advertising plan. It provides a monthly qualified non -profit organization with $ 10,000 ($ 329 per day) and can be used in many countries/regions.
Combined with tweets, this is the best use of the content of your strategy #1
. Do you understand why#1 is so important? The content is your basis. Without it, you have nothing to build.
Google Advertising helps public welfare will help you cover a large number of new audiences, and you can’t find them so quickly in any other way. It only spend your time
. Only SEO may bring you 100 visitors per month, and advertising helps public welfare will bring you thousands of people. This is a network traffic multiplication.
However, although it does not spend money; it does take time. Google ADS is not easy to set and has some restrictions. You will need to work with those who know what they are doing.
This is a very helpful advertising guideline for public welfare settings. Written by non -technical reading level Essence
4. Pursue volunteers They are also great, because most organizations need help!
Compared with the relying on paid employees to do all of this, the correct volunteer group
can help your non -profit organization develop faster and more effectively
. The best thing is that through online resources, you can find volunteers from all over the world to perform tasks.
For example, it takes time to build a successful website and social media. Although it is not wise to entrust the core tasks that require continuous attention to the volunteers, it can be assigned to the single task of to them to help you achieve leapfrog development.
For example, you may find a proficient volunteer from Argentina. He cares about your career and will work hard to provide help, and even post photos and content on your social media account.
Similarly, it is strongly recommended not to use volunteers to create this content. Generally speaking, they are unprepared to this level of responsibility and may be at a loss. However, if you create it for them, they will be happy to publish it. A good resource looking for volunteers is volunteer matching. 5. Initiating point -to -point fundraising activity
Once you start to get some followers, supporters and email subscribers who believe in what you are doing, you can carry out point -to -point (P2P) Activity.
P2P just meant
Your supporters become your fundraising
. On behalf of you, you raised funds from their friends, family, colleagues, and anyone they contacted. They can hold on -site activities, such as family meetings, outing or work demonstrations. They can contact their email contact list and social media followers. They can send postcards and make their creativity as they want.
It is important that they will
contact the person you can’t get in touch.
Facebook makes P2P fundraising easier. You can create so -called Facebook fundraising activities, which is quite easy to set up and allow everyone to raise funds on behalf of you on behalf of you. 6. Create products related to mission and sell them Each organization can make souvenirs, such as T -shirts, Mark Cups, bracelets, hats and pens. If you think more, you can also get more creativity.
In fundraising, \”creativity\” usually means development that only your non -profit organization can put forward the idea. You are looking for something such a special mission to you so that no one else can do it. This is the most interested project of your existing supporters.
You should also consider the goals as easy to achieve as the above items.
Then, create a Woocommerce store to sell your product
. After establishing an online store, please promote your products in social media, emails, advertising aid public welfare and direct mail advertising series.
After creating a product, you can also use them as a reward item in fundraising activities -s, for example, anyone who donates more than $ 40 will get one Free shirt. WooCommerce also has an extension called name your price, which can help you achieve this goal. It allows donors and buyers to set their own price for your items. For example: Rather than selling a T -shirt at a price of $ 15, you can set its minimum price to $ 15, but
allows people to pay more
. They will consider this as a donation, and this is the fact. Your non -profit organization will see it as a good price of a T -shirt.
Don’t forget to send a thank you letter to each buyer.
Speaking of this, Woocommerce also has an extension called follow -up. This extension allows you to automatically execute all emails to follow up after purchasing. For example, thanks, their actions, volunteer opportunities and future donation requests that they can take on social media.
7. Send email send emails And often send Too many non -profit organizations are afraid of sending their own list via email, because they are afraid of people withdrawing bips. As a result, the email was paralyzed -they just chose not to send any emails at all. Of course, this leads to a problem: If you don’t use it, what is the use of your email list? You should send emails regularly to the entire email list
(at least one month). Ideally, you will start to subdivide your e -mail list and send more targeted emails to smaller groups.
E -mail fundraising is the most cost -effective method of fundraising.
You can use it to raise funds, carry out activities, recruit volunteers, carry out market activities, sign petitions, initiate writing activities to political leaders, and conduct investigations -email is still convenient and direct and direct and direct and direct and direct and direct and direct and direct and direct and directly and directly and directly and directly and directly and directly. The main media of the donor communicates.
Social media cannot approach
, because it is full of too much interference.
If you did not send any emails, or did not send enough emailsThen you have not raised as much funds as possible.
8. Finding a business champion
Commercial allies are powerful and valuable. When a business owner cares about your career and promotes it through their business, you will contact
to more people you can’t reach . However, the most valuable thing is that it is an instant \”trust maximum device\”. Customer trust enterprises, and this trust is directly passed on to your non -profit organization. A smart business owner will use your non -profit organization in their promotional activities, sell it in the case of entering your non -profit organization, or other more creative strategies.
Find a legal, loyal business leader
to create a miracle for your non -profit organization development.
9. Do not skip the donation on Tuesday
In 2017, the donor donated about 300 million US dollars on Tuesday. In 2018, they donated $ 380 million.
Tading back to 2013, the total number 123]
If you do not participate in it, you miss it. Get some free resources on the Giving Tuesday website.
How to help non -profit organizations raised funds
You have seen some useful expansion that seamlessly collaborates with WooCommerce -named your price and follow -up. Woocommerce also allows you to easily collect direct donations. Detailed understanding of the tool and other Woocommerce tools suitable for non -profit organizations.
