It is not easy to stand out on the Internet these days. Wildlabs is a small network institution in New Zealand, which is keen to help companies become outstanding companies in the true sense.
FLWR is one of such an online store and enterprise: Artem Verbo of Wildlabs customized WordPress and WoOOCOMMERCE, and created a platform for FLWR founder and wife Elena Verbo to show her flower studio and sell bands in the sales belt. Special digital flower magic couture bouquet.
attracted by the art exhibition, gallery and theater, Elena has always liked to try, and she knew from a young age that she wanted to work in creating beautiful things as the center Occupation.
Floral art was originally a hobby. Then, Elena worked in a local flower shop for five years, where she had a lot of weddings and shapes. In her years of experience, she has seen a lot of imitation in the flower industry. As she is more and more eager to do things in her own way, she decides to start her own business.
Artem pointed out that there is no salary to jump to a fear. But when Elena felt ready, she resigned and began to make flowers and weddings as a freelancer.
Wedding flowers need to work in large quantities at the scene, so you can initially develop and operate at home. In New Zealand, the average cost of wedding flowers is $ 5,000. Wedding flowers are still a larger part of the business like flowers.
The online flower shop has a traditional \”appearance\”, which is attributed to a large number of SKU and old -fashioned paging. In order to cater to those who want some special things, some people have embarked on the impressive diversity -but for Elena, limited diversity is the key.
She only provides six palettes. Flowers are seasonal, so there is no exact commitment, leaving space to include the most beautiful things, and you can buy it on the day of the order.
Because there is no physical space, FLWR’s website is vital to trust and discovery, and it is also the main place for Elena to convey her brand and show her ability.
When the enthusiastic collision of experiments, flowers, and web designs
Elena’s husband Artem runs WildLabs: a network institution with inspiring people’s hearts and balancing creativity and technology. Artem comes from Russia and has always been a developer who has played a lot of video games during the growth process -even developed some of his own games.
In his online development career, he worked for startups and digital institutions. He was a freelancer and founded a small studio. What he likes is \”somewhere in the middle\”.
He encountered Eugen, co -founder of Wildlabs, at the time, when Eugen came to collect a tripod, ARTEM advertised on CraigsList in New Zealand. The two developers began to chat, kept in touch, and decided to work together at the end of 2018 to help the enterprise stand out.
They mainly focus on New Zealand, have some American customers, and are seeking to attract more international customers to in order Expand its global footprint. The larger institution also outsourced some of their work to Wildlabs.
Because they cooperate with larger software applications and advertising and marketing -oriented studios, they combine them that they are both beautiful:
[
[ 123]
- Deep Technology
- : New framework and unit testing and best practice and process.
- : Quick prototype production, visual interaction and animation.
Agent thinking
Who is more suitable for building FLWR.CO.NZ than Artem?
Select the right e -commerce platform For WildLabs, the project determines the platform: Some customers take existing software they do not want to rebuild Find them. For those who don’t know much about technology, they often use Shopify. However, if they need any custom or want to fully control the front and back -end code: WordPress and Woocommerce win.
Another customer request that requires woocommerce is search. WordPress is the most popular CMS, which allows people to use their luckThe instrument panel of the shop is quickly and easy to write blogs. Usually, Wildlabs’s customers are already familiar with WordPress, which makes it easy for transfer and store management.
Finally, Artem attaches great importance to the flexibility and options of expanding Woocommerce:
As a developer, we want more control and do not want to be restricted.
This includes the future: if we want to expand certain things, Woocommerce and WordPress allow this option.
The original version of the FLWR is actually on Squarespace, but when they want a website that is completely customized, they move to Woocommerce. Of course, we are very happy!
Challenge: How to stand out in the crowded Internet? According to Artem, it is easy to build things online. \”Anyone can throw things on the Internet,\” he said. \”There are many systems that allow you to quickly buy and use a website that can be used in the box, but it eventually looks like five other websites. It is easy to start, but it is difficult to make them unique or special.\” [[[[[[[[[[[[[[[[[[ 123] This is the place of use of Wildlabs and online experts: people ask professionals to build special and customized things. The solution and website construction device used to open the box -make it easier to build some customization -it may become very complicated, and the website may become bloated in terms of performance:
]
The customer enabled everything and eventually got things that looked like a Christmas tree.
Finally, the difference between Flwr.co.nz lies in the design and feeling during browsing. Although ELENS and Artem are amateur photographers, they cooperate with professional photographers in terms of website content. The layout is very simple, making images and styles shine.
- Forgot to lose the expressionless fashion expert -all the models in photos and videos are all The couple’s friend. They want \”real\” people, and they are even a little shy, and the authenticity that produces is obvious.
- Design and build Flwr.co.nz
- ARTEM designed the website with full screen image and video, and used CSS played typesetting and transparent letters. He said he likes to build his custom theme, and Woocommerce allows him to easily view which templates he needs to synchronize with.
WordPress plug -in and woocommerce extensions running on the website:
Stripe: The ability to operate business and sales services or accept payment. It took two hours to set it and tied it to the core of the Woocommerce.
Advanced custom field: Standard plug -in for most WordPress websites. Allows you to expand the post in a visual manner.
Gravity form: The default form of Artem. WooCommerce order delivery: allow them to avoid custom encoding delivery date and time. WooCommerce Checkout field editor: Add delivery date and time field, and prevent any order from paying for delivery within 24 hours.
Jetpack: Add to all sites to be able to manage them and shut down alerts. When the FLWR stopped due to a random database problem, Jetpack immediately sent him an email.
- ARTEM’s technical suggestions are \”Woocommerce and WordPress themes using plugins and functions that are overloaded may be attractive, but this will lead to problems. Keep it slim. Do not complicate things. Persist in using four or five. A trustworthy plug -in and writing a clean and simple theme. \”
and his first five wordpress Plug -in?
Gravity form
Yoast search engine optimization
Advanced custom field
cache plug -in, such as WP Super Cache or WP FASTST CACHE [123 123 ]
WooCommerce, of course!
Wildlabs runs its own cloud -based Digital Ocean service, which can easily expand when needed. In addition, they use CloudWays to arrange and manage Digital Ocean liquid droplets -strong recommendation! Transportation, operation and opportunities If Elena decides to focus on the bouquet, she may need to open a realSports stores to create storage space, but there is no physical expression of FLWR at present -there are only a lot of flowers in their apartments!
FLWR offers free delivery services in a limited area of Auckland, or pick up the goods in their studios and two corresponding WOOCOMMERCE delivery areas.
The store accepts credit card payment and freight payment.Elena manages the store from WP Admin and sends several photos of each bouquet to each customer through emails.She plans to add a blog in the future to promote SEO to buy and share stories, but at present you can find @flwr_nz on Instagram. ——— I am really happy to learn more about FLWR.We wish all ARTEM and Elena all the best -if you live in Auckland, it would be lucky.
