Holiday can bring some strange changes to customer behavior:
usually possible Shoppers who will wait patiently will become crazy due to delay. The shortage notice is not smooth. Your inbox may receive some surprises!
Holiday also changed the way the shopkeeper browsed your store. If someone knows what they want, they may turn to the website to search -but holiday shoppers are more likely to use your menu, small components, footer and other navigation options for browsing.
If the navigation of your store is useless to holiday shoppers, it may cause them to give up you and choose competitors . Shopper just fights with the chaotic menu or loss of pages at this time at this time … this means that your mistakes here may pay a high price.
There are some navigation things here to consider the best service for busy holiday shoppers.
Browse your website like a shopper (or better, watch other people browse!)
Just
With your store, as if you see it for the first time, you can take the lead to organize your navigation.
Set up for ordinary customers. Click the menu, just like you are exploring the content you must provide or looking for a specific thing. Ask yourself:
The label of each page or destination Is it clear?
Do I lack any key links
or page?
If I do not use the site to search
, can I find a specific product in this way?
If I came to the store from search
, can I easily navigate to other pages?
Just click and try navigation in your store may remind you to forget to add some new pages to the menu, or tell you that some products are difficult to get.
Write down the content you need to adjust
and leave some time to make these changes before the matter becomes busy. Are you sure if you can objectively browse your store?
Recruit friends or family shopping when you watch
. Let them tell and answer questions -what confuses them?Can they find what they want? What does it seem to be missing?
Any method or two methods can help you solve major problems, and then do it only The change of holidays may have a positive impact on sales after the season (this is a good thing!).
Add any temporary or limited holiday page to your dominant flight
In this busy period of the year, there are many ways to make your store stand out, some of which are different. Marketing activities or store updates may guide you to create a new (although it is a temporary) login page or a special destination.
In the case of
most
, you should add these new pages to the navigation of the store . One of the reasons: If the shopker arrives one of these pages and then wants to access it again, they should be able to do this easily by using your menu or finding the link in the footer.
Carefully check your dominance. Is your most important page including it? If not, it’s time to make some changes.
For example, if you create a temporary page containing all holiday transactions and link to the page via email and social media, the customer may want to complete the shopping before returning to find the required code ( Or check the most suitable transactions). If they cannot find the page again, they may feel frustrated and leave your store.
If you use PPC (click Pay) activities or gift guidelines for any type of advanced marketing, You should also make sure you can access any special holiday login page . The collection of specific products or items selected for specific shoppers may not only be useful for these activities -so they link them from your main menu and try to get more sales.
Please remember, These changes do not need to be permanent
. WordPress allows you to move the page in and out the menu during the operation, so you will not spend more than a few minutes after changing the navigation.
Tip: Change your navigation to adapt to holiday shoppers, and then change it back after the season.
Click the tweet
Create a central point for holiday transactions, discounts or coupons
Holiday shoppers should not dig you on you Promise to themSave. Their income box will soon overflow -if they can’t find your email or accidentally delete it, you will lose the sales opportunity.
As we mentioned above, consider adding a page to the leading flight, as All transactions, discounts, coupons code or other discount center points . Therefore, if the customer lost the link of the 25% discount discount, they can simply access this page and get it again.
This page can also help you persuade you to buy it. When you know that there are promotion or discounts from the first moment you start shopping, the products of the store look good!
Please keep in mind the update after creating
-Faining any expired code or transactions to avoid customer complaints.
Temporary re -positioning is not important to save space
According to the content you want to add to store navigation during this holiday, you may find that your space is insufficient. Or you may think that your menu looks bigger than you want.
In order to make your navigation look beautiful and tidy (at the same time, it still helps your customers), just do a little
relocation
.
A clean shop you want. Store less important links in the small components of the foot, sub -menu or sidebar to keep them accessible while preventing confusion.
View all the options in the dominant navigation, including what you recently added. You can temporarily re -position any link that looks unimportant or unlikely to be clicked to one of several places, including:
your foot
]
Sub -menu or top page (for example, \”return\”, \”transportation\” and \”warranty\” link under a \”policy\” link)
A side side Barn small component
, if your theme supports it
Similarly, once the holiday is over, you can set back the draft of any temporary holiday page and set the navigation back to the previous method. The important point to consider here is All pages of accessibility
-nfacked unless
intentionally Hide something Links in a place. If not, it will be difficult for you to display it in the search engine knotIn the fruit.
With these prompts, your shopkee]
Even if you already like the navigation of the store, the holidays will change the situation of everyone. From what the customer is looking for to how they use your website, and then to the most important page you should show it.
Use these prompts to determine the most suitable way for your navigation, whether it is adding a page or deleting them.Remember -everything you do now must be permanent!In January, you can switch back immediately.
If you have any questions about how we deal with navigation during the holidays, please leave us a message below.
