8 steps for planning social media holiday activities

The holiday shopping season is a busy period for consumers. Mobile phones, research gifts, and find the best price on the Internet.

Even even if competition and decline in natural influence, social media is still the key to attracting potential customers’ attention. However, if there is no reliable plan, success may pass with your company.

The following is eight steps for planning holiday activities in your social media channels, so that you can relax your body and mind and enjoy more time with your family when the holiday comes.

Ready to show your creative genius!

Step 1: Start planning as soon as possible

Successfully prefer those who planned in advance.

Unfortunately, when it comes to creating social media content for the holidays, too many companies choose to conduct in the last minute.

This makes the social media team in an enviable position on the spot, and it is often not encouraged to encourage people.

Very important thing, so it is the first step we recommend. It is simple to use social media calendar. Map:

It is planned to run from early November to the end of December.

What channels you will use.

This is likely to include Facebook, Instagram, Pinterest, and/or Twitter.

How long will you publish on each post.

Keep it in a reasonable number of posts (more about this).

If you need a social media calendar, try this free Google table template (just click the file \u0026 gt; make a copy to create your own editable copy). Applications such as coscheDule are also effective for building a marketing calendar.

Explanation: This is an example of the basic social media calendar built using electronic forms.

If you need some guidelines for the setting schedule, check this guide.

Keep it simple, keep well, and always focus on your goals: it has always established a better connection with customers over the season than competitors.

Determine how many posts do you want to write

The quantity is not a standard of quality.

However, your time is limited, and your audience’s attention is limited.

Therefore, it is meaningful to determine how many posts you need to write for each network. In addition, this will help your graphics designer estimate the time required for the creation of the event. If you want to publish a post, this also allows you to call a guest writer!

There are no magical numbers for any given network, but some people benefit from posting, while others rely on high -capacity (such as Twitter). Use this data as the starting point of the setting schedule.

Step 2: Determine your competitors’ past holiday activities

Speaking of this, the best holiday activities stand out from the hustle and bustle.

Let’s face reality, countless brands will produce a lot of content. Even if they are not all competitors in your industry, you are competing with all of them to attract the attention of the audience.

In order to break the static, do some research to generate original ideas.

First, choose several competitors for audit. Then, when their social media materials traced back to this time last year, and write down the following:

Picture? video? Users generate content?

Does their copy contain any specific information?

What are the benefits of their posts? What emotional leverage did they seem to have drove?

How is the label?

If they merge the theme labels, Do they create their own or jump on the existing ones?

Mastering these knowledge, you will learn something:

No need to re -invent the wheels.

What effect should you avoid?

If their posts are not performing well, please ask why they fail. Then don’t do what they have done.

What can you do to make your audience may never see different things?

Is there you See Innovative ideas? Your opportunity is here.

This information should tell you what to do next.

Step 3: Create a clear concept Propose the \”great creativity\” behind your advertising series. This is the angle and key information you want to convey. It will keep your brand firmly in the mind of the customer and forcing them to buy it from you.

Put forward the campaign concept and slogan (or label)

To truly let your content sing, please link them around a common information or theme.

Now you may think the theme is obvious. After all, this is a holiday event.

However, you can get

This is more creative than

Let’s see some examples and start from the outdoor equipment store Rei. Like many retailers, they launch a black Friday event in the United States. Love it or hate it, this is a huge shopping day, there is no way to ignore it.

However, REI did not directly quote Black Friday, and did not even sell products directly. Instead, it creatively promoted outdoor activities through their #OptoutSide activities.

This is a activity initiated by a user. It encourages people to share videos and photos of their outdoor activities, and also Combined with interesting content about the location of the image.

What makes this idea so effective? Consider the following points:

People don’t want to listen to hard sales.

The impulse bombing required to spend money. When it comes to organic social media, this method usually fails.

Then it implies how REI supplements these interests and allows people to show off their adventure experience.

It executes very well.

Fastened photography and clear copywriting promote the focus of the event: when you can do very cool things and share it with the world, why should you sit at home?

Find your own angle

If you want to create things that are really noticeable like this, the key is to find an angle beyond the general holiday hook.

Give it a name.

This may be you inInside is called an advertising series or content contained in your post.

A short five -character sentence summarized the campaign.

Consider creating a label.

The theme label is very suitable for binding all posts in a single advertising series together.

Rei has #optinside, adding the activity name to the theme label. It attracts customers by providing customers with opportunities to express themselves, and increases sales by increasing participation and showing products used by real users.

What are the more than simple discounts and promotion products (the method that countless competitors may use) more Similar ways with creativity? Step 4: Select the product to be promoted As an e -commerce company, you undoubtedly have the product you want to highlight the display.

There are several ways to choose priority methods:

Best offerings.

Why not work hard during the success of the holiday?

Seasonal products.

The best gift option.

Socks filled materials such as this category.

If you are not sure which products may be suitable for these buckets, please ask someone to ask. This may include customer support, sales, and managers, and anyone who may have ideas.
Even if we want to create a event that is not just a simple product post, you also need to ensure that your product appears in your content. The trick is displayed rather than telling people why this holiday should be purchased from you.

Step 5: Create some content with the theme of festivals

Where your client needs to go.

In ideal, they will directly transfer from your social platform to the product page. In fact, you may plan social activities around these product pages without having to create any content on your blog (or event login page). If your resources are scarce, this may even be the best choice.

However, sometimes it will make people feel like buying products immediately in social media, um, sticky.

Except for some exceptions (such as Pinterest), people usually do not shop on social media; they are accepting entertainment and contacting friends and family members.

So how do you attract their attention?

By creating a wonderful content to improve your game and guide people to go there. You can think about it: your social media guide people’s useful information on your website.

This makes sales easier, not just putting all pressure on social media.

According to these order:

Determine you are determining that you are To create a login page, blog articles or carefully planned holiday promotional product pages.

Anyone in these options can work well. Write a blog post to highlight the product. Emphasize the benefits of function and show people how to use them, or explain their value clearly in other ways.

Create a social media post for each product in this post.

In order to go further, please use emails on your website to select to join the form, so that even after the holidays, you can contact customers to maximize the long -term value of the advertising series.
Step 6: Plan and write your activity post content It is necessary to distinguish your holiday advertising series from any other advertising series, please take the time to make a copy carefully, and to all for all for all The content is injected with seasonal hooks.

This may mean simply integrating the \”happy holiday\” emotions into your content, or like Like the example we see in this section, we will adopt a less obvious method.

Plan for each position in advance

Interested in using your copy. Each post in the advertising series should have reasons for existence. It requires a clear purpose; otherwise, it is meaningless to spend time creating it. Before writing, please know the following two points:

Which product or URL will be promoted in each post.

It is arranged in the order of time in the advertising series.

Then, use the following fields to create Word or Google Doc:

Network: The channel will appear.
Post Copy: The content of your post is placed here.

Image direction: Therefore, your design team will know what to create.

URL: Which link will the post contain.
Set up every post you want to create next.
笔笔!

Remember the slogans and hooks you created before?

Apply it to each post.

This is an example of Lululemon. As early as 2017, they posted a series of posts that promoted relaxation (this is meaningful for a company selling comfortable sportswear, because people exercise to better cope with stress). This is a post:

Now this is another in the same advertising series:

]

Please note that this article is connected to a recipe. Why? Because it can help people achieve relaxation goals during the year of tension. It also helps to establish positive emotions between audiences and brands. When you create such a post, it is easier to sell …

This article is used for direct sales, but it is connected to relax back relaxation back to relax back relaxation Information and put the customer’s problem first. perfect.

What else can you learn from these examples? Consider the following:

There is a clear theme here.

Finding an angle or hook for an event is as simple as a single interest that focuses on your audience. In this case, this means relaxation.

This activity is associated with a larger goal.

Lululemon successfully avoided the feeling of spam by putting their products in the first place (and linked their products).

In addition to the general holiday activities, you have other choices.

This is very effective because it considers the customer’s life before and after the holiday, which makes them more helpful than most companies that promote my priority on holidays.

I hope this can stimulateYou jumped out of the box when writing the post.

Optimize each post to get the best results

The great post is established with the audience. They attract their attention, resonate with their needs, and let them interact with your company.

However, I am glad that there are some objective data to improve your writing mechanism and post structure. Starting from this simple guide to character counting, expression symbols, and theme labels. Then, when you are ready to test your post copy, use a free social message optimizer to score your social media posts and understand how to improve them:

You can run through the Google network (AdWords and display advertisements) or Facebook advertisements and email (if you capture them when someone browses or give up at the checkout), which means that you must win back the unpreparedness client. For e -mail re -marketing and WoOOCOMMERCE, try JILT, Conversio or to perform Woocommerce via MailChimp. In this way, when they really start buying these gifts, they will not forget you.

According to WordStream (he wrote excellent guidelines for this theme), you can set up three types of re -marketing activities:

customer list,

website traffic

and

Source: WordStream

For e -commerce websites, website traffic will be your best choice.

This is a packaging You are now equipped with a simple process to improve your social media work, transcending old product push and the last minute post. Let’s review what you learned: You have chosen the network and outline the basic holiday event release timetable.

You have created a hook and slogan for your advertising series, and may even be a theme label.

You have created all the content, adding a festive atmosphere to it, and preparing for re -marketing. In short, you are ready to make your holiday shopping season happy. Now, moving towards the success of e -commerce! benSailer is the industry -leading marketing calendar platform COSCHEDULE content marketing director. His professional fields include content strategy, search engine optimization, copywriting, etc. He can be found on @ben_coscheDule on Twitter.