More than half of Americans have or work for small enterprises. Since 1963, the United States has been every year in the United States every year. Celebrate the National Enterprise Week to recognize their important contributions to the economy. This week, we provide some suggestions to help small enterprises succeed to celebrate them.
新的小企业犯了很多常见的错误； 本周早些时候，商家提供的提示涵盖了其中的大部分内容（例如，不要想小事， Don’t waste time on things you are not good at, make your store faster and beautiful). But we feel lacking a prompt.
Many small companies try to do the best in all aspects at the beginning -that is, it is the best online clothing store, or the best home decoration store in the world. The fact is that
is almost impossible to do this . It’s not that we try to break your hope, it’s just a bit of reality.
The key to the success of small enterprises is to find and choose a niche market . Through this, you can avoid one of the most common mistakes made by business owners: their store’s products and market attraction are too wide.
Let us discuss this theme in depth and discuss why you should have a niche, how it it should be, how it it should be Help you succeed, and how to choose one (if you don’t have it).
Three reasons for the success of the niche market with success
According to the 2012 census data, there are more than 5.73 million small small in the United States alone. enterprise. These startups and the organizations of startups \”bold thinking\” are usually encouraged to avoid restrictions and succeed.
But all of this means that you may have thousands of competitors. They are all thinking about the overall situation and compete for the same market, the same customers and the same cake. You
have
may be successful as them- But if you all do the same thing, your opportunity will drop sharply .
Your small enterprise is unpredictable and competes with everyone. This is why finding a niche market is essential for your online success. Another reason for finding the success of niche market to small enterprises is:
It makes it easier to describe your work and sales to potential customers [1twenty three]. \”We sell women’s clothing\” or (even better) or (even better) \”we sell the softest women’s sweaters in the world\”.
This is also related to the last reason of the new small enterprise. ] Online popularity . Due to the existing market saturation and the popularity of the enterprise -and almost infinite advertising budget -the possibility of \”women’s clothing\” appearing in the search results is almost zero.
Therefore, although it may not seem attractive at the beginning, your goal will be aimed at lower -amount search phrases. The search volume of \”ladies sweater\” may be much less,
But this is a search from the person who knows what clothes they want. This is why aiming at the niche market can actually bring better sales: because shoppers searching for your products have narrowed their interest range to specific products, and almost ready to buy
.
Looking back, You should choose a niche market for your small enterprise, because :
There are many competitions there, in limited resources limited resources Under the circumstances, it may be a challenge ,
with a specific product category or interest
can easily describe your work , and
Positioning niche The market can make your website appear in front of
to buy instead of casual online searchmen.
Now we have introduced the reason, let us continue to discuss how.
Select the niche market: product, location, price, etc. So far so far so far so far We have mentioned that the niche market of your business or online store is almost exactly the choice of products -such as selling sweaters instead of women’s clothing. But this is not the case .
Your niche can be based on various factors that reduce the scope of potential customer interest
. This is not necessarily
Just the products you carry or the services you provide. It may be:
The area you operate or sell (specific age, interest …) Your product’s
price point
(DesignTeacher, affordable, budget friendly …)
The way you sell or provide products/services
(Through subscription, there are member options …)
] So think about a small business owner who wants to sell biscuits online. In a saturated market, they can find their niche and stand out through the following ways:
only sell them to the areas where freshly baked biscuits,
specifically targeted at Maybe the shoppers who want to send a pleasant \”early recovery\” gift, aimed at becoming the most affordable online cookie delivery service,
or
provides biscuits when subscribing to subscribe In this way, the family will never lack a batch of oat raisins.
Do you understand what we mean? There are four niche ideas there -If the market is needed, they can even be combined
to reduce the range (for example, provide subscribing services in a limited area, and provide the gifts with providing gifts provided by the gifts provided by the gifts to provide the gifts provided by the gifts provided Affordable delivery service …).
Therefore, we must first determine a niche market, please Consider the above four four four four. Point -area, audience, price point and delivery method -and the products you are interested in selling itself
.
Breaking thoughts, researching and making the final decision
You may have well understood the market segments you want to fill, whether it is the gap in your local market or the online market.
But before you make the final decision, Please do some brainstorms and research to ensure that your goal is clear
.
List a list, talk about your favorite things, or find gaps in the market -all these are found a dreamy niche market for your online store Useful ways.
If you have not decided to do what your business is yet, please do some brainstorms first. This may mean to write down some ideas on paper, talk to one or two friends about your ambitions and interests, or just search for ideas online.
Of course, there is a reason to give the advice to \”doing what you like \”- If you are full of enthusiasm for what you provides (and knowledge), then it is the most operating company to operate a company Easy
. Therefore, if you are full of enthusiasm for model trains, please do not force yourself to open a golf equipment store just because you think it will make more money!
After the harmonious benefits, You should conduct some research online to see which types of enterprises that already exist, and may be the same as the company you are considering in the same company. Field
. This allows you to see any possible competitors, even the market more saturated than your expected.
After completing the research, reduce the selection range and try to make the final decision for your business. Similarly, you don’t have to choose the products or services provided by your plan -you can choose the niche market according to the location, price, etc.
Why is a niche market vital to future growth
Many small companies make a mistake in entrepreneurship because they want to too far
. They tried to be everything everyone -sell all possible products in a certain industry, attract every population, reach each price point, and so on.
This error not only makes it impossible to compete with large enterprises. It can also cause growth stagnation
. If you start carrying each product and attract everyone, and it is difficult to attract attention, it is difficult to become better than now.
Pay attention to your small enterprise narrower, you can:
Make a more wise decision , because you will be able to better answer the question \”Is this helping to achieve my goal?\”. Or \”Will this attract my customers?\”
According to any other aspects of your sales, personnel equipment, free time, or influence your scalability, You feel comfortable to increase [ 123]
As a product or service set that may be smaller on your website, you can
faster Expand
Make more money from the long run , because your goal is a more specific group, not a group of popular attraction -this sounds likely to violate intuition intuition , But if there are 30 companies offer women’s shoes, and only one (you) provides discount women’s sandals, guess where will those who look for those sandals will go?
The final thoughts and points
When we ended this article, there are some last ideas for your reference:
]
If you see what else is doing what you want, youAnd you are convinced that you can do better knowledge and resources,
Please don’t be afraid of competition
. Considering this, your business focus is not necessarily is the only factor that makes you distinctive.
You can stand out through first -class customer service, marketing, beautiful websites, etc.
.
You don’t have to keep the \”lock\” state forever, but future expansion should meet your original goals
-For example, the development of women’s shoes stores may be more It’s easy to shoes.
Finally, it is important to remember Remember, the niche market can be more than just a specific product selection . It can be the place where you operate, your target customers, the way you provide services or products (such as by subscription) or the quality of the items you carry (such as pricing, design). Don’t limit yourself too much -very Possibilities, you already have a niche market before reading this article, but you don’t realize it!
Join the success of our celebration of small enterprises
Whether you are a newly established small enterprise or the existing small enterprises that want to reduce the scope of attention, we hope that this article can be Help you understand why the niche market is essential for your success.
To view a series Pinterest celebrates the board of directors of the National Small Enterprise Week. These are supported by Woocommerce, we emphasize their outstanding work in their industry -to see if there is any eyeball that attracts you What are the ideas or skills that may be possible to hope that you may hope Find the owner of the business owner to share? Please leave a message below -we are happy to receive your letter in the comments.
