No one likes to say goodbye. But sometimes we have no choice.
When the product needs to be removed from the store, it may feel a little strange. It takes a lot of work to add this project, but you only need to click to delete it.
However, just because you can quickly delete the product, it does not mean that you should do this. In fact,
Every time you remove the product from the store, you should follow a six -step process . This can help you avoid potential problems, such as link breaks, customer confusion, and interruption of communication with external suppliers.
We have prepared this fast and easy to follow, and you can use it every time you prepare to extract the product from the store. Continue reading to understand the six steps that you choose to stop using.
The first step: notify any external service or third party (such Before other things -we mean
anything
, so this should happen
Before you take down the items or even close to the out of stock, it is best to- You should have you should be Notifying that you may know that you will no longer be selling this product .
The number of third parties you must notify varies from the store. If you make products yourself and do not distribute them to other places, you may only delete the products you stop selling from your Google shopping Feed. Okay, you’re done! However, if you perform service cooperation with a third party, store your products in an external warehouse, sell it on multiple websites, act as a distributor, or resold your product in other countries … Then It’s a bit tricky. This is when you need to send notifications and let everyone participate in it.
The first step: If someone depends on your information about this product, please let them know that it is disappearing.
Contact any third party you cooperate with you as soon as possible to understand the products you will no longer sell . If so, they can let you know what you must do to delete the product.
Inform your customer … If you are willing It’s time to let your customers know … Maybe yes.
Whether the customer’s upcoming product depends entirely on you . If you carry a lot of products, the removed goods are not very popular, or it is unlikely to re -order, you may remove it without much notification.
If the product to be deleted is a small part of your store, you
should consider issuing notifications, so it is one of your most popular products by default. Or, if it is a regular re -ordered product (for example, replacement or supplementary parts), shoppers may want to make inventory before it disappears.
If you plan to inform your customers, please notify you as soon as possible
, especially if your inventory is limited or you provide discounts. But remember what you want to leave and when it will happen: If you only have one or two pieces, you don’t want the shopper to look forward to replenishment! Replace any suggestions or links with updated, more related suggestions or product links
You are likely to use some product recommendation in the store. Whether you are manually set up related items or rely on automatic suggestions, you need to ensure that the disappearing product is replaced with something to avoid gaps .
Indeed, when you delete the product page, related projects, additional sales or cross -sales in WooCommerce Any link will disappear. However, this may leave a lot of blank for your sales strategy. Why don’t you recommend anything when you can recommend anything? Recommended something is better than not. Don’t leave a blank in your sales strategy!
Looking for where you recommend this product, and replacing these recommendations into updated and more related recommendations.
If you have a larger store, this may take a while, but it is worth it. In addition, Don’t forget to find any manual links you may have added to this product page from the content of your website
. Maybe you quote it on the blog or link it from the category page? A simple search should appear any page that needs to be updated.
Do you know any external links of the product (for example, from other websites)? Don’t worry: We have a way to deal with these problems.
When the inventory disappears, hide (but Do not delete ) Product page Once you are out of stock, you can cancel Publish a product page … but you [you [ 123] No
ready to delete it.
You don’t want to delete the product, because:
If you want to set the redirection, you will need the URL [
123] If you decide not to set up a redirect,
You may eventually release this page
The last step of your process will involve preserved product data for reference , so you don’t want to remove it before preservation, right?
Of course, if you continue to delete the product, then it is not a big deal. Ideally, you want to hide the page a little bit when advancing this process.
Set the URL redirection
Your product page may now be hidden, but this does not mean that it will automatically disappear from the search engine or your customer’s bookmarks. You can expect potential customers to visit the URL of the product within at least a few weeks.
However, providing 404 is not good for your website because it is regarded as a bad user experience. Solution:
Reset the URL of the lost product to the same similar pages as possible,
So you will not miss valuable traffic.
In ideal, you want to send the visitors to the visitors to the products they were very close to their initial expectations Products, such as the same product of the update version or different colors. This prevents shoppers from encountering 404 and ensuring that all your traffic flows to pages with conversion potential.
Reset to 404 to prevent you from providing you to the shopker. You can understand how to set the URL redirection in this step -by -step tutorial.
There are no similar items at all? Consider keeping the product for a while … it is a bit like
Some shop owners are facing the predicament that when a product with absolutely no product is removed. Of course, in this case, you can make the URL redirection to the category or store login page, but your visitors may be confused.In this case,
You may want to keep the product page for a period of time
. But we don’t want to keep the page as well and the goods are out of stock.Consider:
Set the product to the extended delivery but not meet the order conditions (therefore, customers In fact, it cannot be purchased)
Modify the product description to declare that the project is no longer available Add relevant or even potential alternative products to the recommended product area Then, you You can view the traffic of this specific page in Google Analytics, and you can pull it out of its plug when you think it has dropped to no longer exist. Use the product data archive to prepare when you need it again
You have notified your customers, set up the redirect, and delete all the traces of the product from your site. After completing all these hard work, you can click to delete it.
The last suggestion:
Save information about this product as much as possible to prevent it in the future
. You may want to set up a simple Google table for the removal of products, you can store the UPC number, size, copywriting, etc. in them.
It is not uncommon for customers to contact you or your team to ask about products that are no longer selling -from \”Can I still buy this?\” To \”What kind of screw should I use to hang this? \”Archive information will help you prepare to answer these questions at any time.
Depending on the product, you may also find that there are some extra things on hand Essence This is particularly beneficial to those who sell wallpaper or fabrics -any customer may need to be \”more\” due to damage or shortage.
Move slowly when deleting the product to avoid complications
Farewell to a piece of item? Don’t rush to click the \”Delete\” button. Slow and conscious action can keep you away from trouble. Following the list we prepare for you can ensure that everyone is happy and knowledgeable.
Summary, When a product is about to be deleted, the six steps you should take are as follows : notify any might be might be lost suddenly lost loss. Sensitive shopping mall, partner website or buyer
-In ideal, you want to delete the product from your own summary and external website
[
[
[
[ [ [ 123] If
You are willing,
Please notify your client this product will disappear forever
[12]3] Instead of any suggestions or product links to updated, more related suggestions or links, so that the suggestions you manually set up will not have a blank
After all the inventory is used,
Hide (hidden (123]But Do not delete ) The product page on your website
Set URL redirection to , pass the traffic access to the product pageFlat
Finally,
archive the product data in a safe place to prepare when you need to refer to it again, or if the customer may be urgently needed, you can even keep one or two samples on hand [ Are there any questions or opinions on the process that should be taken when removing the product from the store?We are listening -adding comments below, we will be happy to reply.
can make the URL redirection to the category or store login page, but your visitors may be confused.