You can never start planning the largest holiday sales of the year premature One (BFCM). Both shopping holidays have experienced a strong year -on -year growth. Therefore, compared with the past few years, you need to prepare for more website traffic and more intense advertising competition. Whether this is your first BFCM sales activity or before, you want to
to start formulating this year’s strategy.
This is a convenient list that can help you prepare:
Is your website loading fast?
If the website is loaded slowly, 90% of customers will leave the website. The website speed should be the top priority at any time of the year, but when you expect traffic to increase, this is particularly important. You can do some fast and simple things to help speed up your website:
Test your website performance: Test which areas of your website need to be optimized by test speed test. Tools like pingdom will tell you how to load and how it performs in certain fields.
Implementing content delivery network (CDN): CDN provides services to your site files from high -speed, dedicated and geographical data centers. The visitors will get cache content from the recent CDN server, which reduces the time loading time and saves the bandwidth and load on the server. Jetpack comes with a free CDN. Unlike other networks, you can install and set Jetpack CDN one click.
Optimize your image: Even if you use the CDN of the file for you, it is best to upload the minimum file size you need to upload high -quality resolution. Guide to web in Photoshop and use free image size adjustment and optimization tools (such as ImageOptim) is a simple way to prepare images for web.
Upgrade your hosting plan: If you are on the shared server, your website may go through the slow load time, especially when the traffic peak on the other websites on your server Essence Consider using virtual special servers (VPS) or special servers.
The following are the other methods to speed up the woocommerce store.
Is your server ready to deal with the flow of flow?
In addition to ensuring that your website is quickly loaded under normal circumstances, you also need to ensure that it can respond to the sudden surge in visitors without slowing down. Please verify if your account has any traffic restrictions with your custody service provider, and whether you are close to these restrictions per month. According to your answer, you may need to upgrade your custody plan or ask your host to temporarily increase server space during your expected visitors.
Does your website apply to all devices and browsers?
Check whether your website is displayed correctly on desktop, tablet, mobile devices and all mainstream browsers. You can check on your own device, but you also need to test the display method of your store on Lambdates such as Lambdates and browser simulators.
Although you may not be able to ensure that your website is perfectly flawless on the 100% device and platform, you can use tools such as Google Analytics to discover the browser used by the visitors And equipment. You can then focus on testing and modifying your website in order to play the best results on these specific platforms.
Are all your functions effective?
You should regularly check your navigation, add to the shopping cart button and checkout process to ensure that they work normally. This is particularly important before large -scale sales activities like BFCM. Back up your website and update your plug -in to the latest version, and then test the functions of your website to ensure that everything is normal.
If you do find a problem, use the browser checking tool in Chrome or Safari to find other errors. And check whether there are any outdated templates, fatal errors or other problems in the state of the WoOCommerce system and logs.
Is it easy for customers to find what they want?
Customers use various search methods to find products on the website. If they are not sure what they are looking for, they may be browsed according to the category, or they may use your website search tools to search according to specific keywords, or if they know the exact product they are looking for.
Search for the sidebar searches for the search expansion of the WOOCOMMERCE productAnd filter option
Make sure your customers can easily find what they want:
Place a search bar in navigation.
Searching with Woocommerce products to improve the visitor experience and obtain data about customer search habits.
Use category navigation to add side components of the sidebar to your store page.
Product filters using WoOOCOMMERCE are filtered by category, attributes, labels, prices, and inventory status.
Is your checkout fast and simple?
Your checkout may be effective, but is it efficient and intuitive? You hope that the checkout form is as simple as possible and minimize the interference as much as possible to encourage customers to complete the purchase. You can do some improvements include:
Eliminate visual confusion.
Eliminate the header and foot menu on the checkout page, sidebar small components and other interference, so that your customers focus on completing the purchase.
minimized checkout field . It is required to re -enter the email address and other detailed information or unnecessary fields including \”company name\” may annoy them to leave your website. Delete unnecessary fields to speed up the checkout process.
Provide a variety of payment methods. Allow customers to check out with convenient payment methods. WooCommerce Payments allow you to accept multiple currencies and Apple Pay.
Provide emergency transportation options. In the busy holiday season, transportation time may increase, and customers usually want to get an emergency option. Let them choose faster transportation time may be just what they buy, especially if they are comparing the transportation time with other retailers.
Allow guests to check out. By creating an account or login before completing the purchase, the time to minimize the time required for the checkout. If your store’s nature requires customers to log in to account, WOOCOMMERCE social login allows them to choose to use their Facebook, Twitter, Google, Amazon, LINKEDIN, PayPal, Disqus, Yahoo or VK accounts to quickly log in.
Understand more information about optimizing checkout.
Do you choose discount products and discounts? Determine you want to sellThe products sold and the type of discounts to be provided. If you have too much inventory, stop production or seasonal products, you may want to include them in your BFCM sales.
Use the discount bundle of \”frequently purchased\” expansion. One (BOGO)
A percentage of a single project The percentage of the entire purchase
Orders with a certain amount of order free shipping costs
Discounted bundling
] Purchase can get gift cards
Have you settled or arranged sales and coupons?
By arranging discount coupons and sales immediately, the pressure of your team will be reduced within a few weeks before BFCM. It is easy and easy to arrange sales when creating or editing products. This can save you that you must remember the trouble of starting at midnight sales.
Use smart coupons, you can set the date and time of the coupon code, limit the coupon through various conditions, and display the available coupon at the checkout (or any page).
Do you have decided which promotional activities do you want to do?
According to the customers you want to contact, you need to consider who will get what benefits and when they will see it. Several options that BFCM needs to consider may be: Email marketing: As a more economical form of marketing, email is the person who is most likely to buy from you in contact ——The good way to your current customer base.
Social media advertisements:
Use the power of praise and sharing to publicize your products and sales on Facebook, Instagram, Twitter and Tiktok.
Paid search:
Paid search advertisements appear above the natural search results, displayed according to the words entered by the user. Create promotion for your BFCM sales in paid search, and then bid for keywords of competitors so that you can appear in the search results before them. Google listings \u0026 amp; ADS expansion makes it easy to connect your store and start using it. In addition, you can get free advertising points!
Re -marketing advertisement:
A display advertisement, and then marketing for users who have visited your website. You can use a re -marketing advertisement to provide special coupon code or other incentive measures toPersuading customers back to your website and buying.
Is the sales in your store highlighted?
If the customer does not know, they cannot use sales. Whether your client comes to your website naturally, or you attract them to your website through email marketing and paid advertisements, you hope that they can easily find your sales. There are many ways to do this:
Notification of the site range of the site The function adds the sales announcement banner to the top of each page.
Implement a pop -up window to announce your sales by calling for sexual term and the buttons that directly take them to the sales. Add banners to your homepage to promote your sales. Add the \”BFCM Sale\” menu item to the navigation of your website. Show special products in the sidebar of your store page.
Show the sales icon on your product narrowing diagram.
Use smart coupons to display applicable coupon code on the shopping cart and checkout page.
Have you set up tracking on your website?
You hope to track the execution of your marketing work during BFCM, so make sure you add tracking code for Google Analytics and any platform you put in advertisements. Conversion Tracking Pro can help you connect multiple advertising platforms, such as Facebook, Google ADS, Twitter, Microsoft Advertising and Perfect Audience. Start tracking now so that you can adjust your marketing method when approaching BFCM.
Are you using an abandoned shopping cart email?
You should. The abandoned shopping cart email is a cheap and extremely effective way to restore sales. AutomateWoo makes it easy to set up an abandoned shopping cart email. Send multi -step activities, provide coupons or other incentive measures, track transformation, and send unlimited emails.
These settings before BFCM will give you the opportunity to test your advertising series and check which strategies and discounts are most suitable for your store. Your website security? The security of your website is very important every day -not just a large -scale promotional activity. Make sure you have effective SSL certificates and take protection measures to prevent spam and hackers.
A simple and effective way to increase site security is to install security plug -ins. Jetpack includes free brute attack protection to prevent one of the most common hackers and two factors authentication to protect your login process. Jetpack’s WordPress security plug -in also provides functions such as automatic backup, malware scanning, and spam prevention monitoring.
Just the beginning? Check out the eight things you should do to protect your WOOCOMERCE website.
Is the inventory synchronized with other locations?
Do you manage the inventory between multiple warehouses or between physical stores and online stores? Synchronize your inventory by establishing a system to ensure that you will not overtake the product during BFCM sales.
If you are using QuickBooks, you can synchronize your WooCommerce store with the QUICKBOOKS SYNC suitable for WooCommerce. Not only can you automate inventory tracking, all your sales and customer data can automatically flow into your bookkeeping process. If you manage your own warehouse, Scaninventory provides a good solution for using QR code label and smartphone tracking inventory. It also includes detailed reporting functions so that you can understand the inventory state in real time.
Read more prompts about successful inventory management.
Have you set up an emergency or courier option?
According to a study in Baymard 2021, 19% of shopping carts gave up because the delivery time was too slow. Providing faster transportation options can reduce these sales losses, and it is a particularly useful strategy during BFCM. Fast delivery method can not only inspire customers, but also ensure that your product arrives on time within a season. Because a large number of carrier is dealing with, the transportation time may be slightly slower.
No matter which transportation options you provide, you hope to display alarm on your website on your website during the vacation. Let customers know the order deadline for the product to reach a specific holiday.
Do your suppliers and consignor are ready to support the increase of orders? If you need to increase the output before BFCM, be sure to place an order to your material supplier as soon as possible. If your product is produced by another company, the situation is the same -especially if these products are produced overseas. Other companies will also place large orders to suppliers to prepare BFCM sales, so please make sure you lock the order in advance. Otherwise, you may face a premium or out of stock.
If you are working with a third -party logistics supplier (3PL) to transport your goods, please check The historical sales and transportation trends of your products are required to transfer the inventory to the most commonly made area to the warehouse sales volume. This will speed up your customers’ delivery. If fast delivery time is crucial to your business, let your 3PL send goods more frequently and use the carrier who provides the fastest transportation time.
Are you ready to increase the output?
It’s time to check your ability to see if you need to hire more employees or add the working hours of existing employees to complete your BFCM production. This is especially important if you make handmade products or manufacturing products internally. But even if your production is outsourcing, your demand for customer service, order performance, marketing and other aspects may still increase.
Make sure your team has the ability to meet the product needs that increase the holidays, and start adding the BFCM mission to their workflow as soon as possible. In this way, your team will not face tightening within a few weeks before sales.
Do you have the right person and system to handle the increased support request? Although you may need to add more employees to support your sales and customer service teams during BFCM, if they are just temporary, then employment and training a newcomer may be painful. Livechat of WoOOCOMMERCE
Checking method to improve customer support channel efficiency methods:
Provide a variety of customers to provide multiple customers Support options.
Common questions answers or knowledge bases:
Help customers self -help the customer by providing a common answering page or knowledge base that is easy to navigation and access.
Use customer service contact form:
Let people contact your customer service team with an email with a contact form. Use the conditional logic based on the user problem type to query the customer service query routing to the correct email address. AI chat robot:
FilterSome of the most common questions, such as \”How much is the freight?\” Or \”Do you deliver to my country?\” By using AI chat robots. This will save valuable time for your customer service team and provide customers with a quick answer to basic questions.
Real -time chat:
Some companies provide real -time chat options instead of telephone support. This is especially useful when dealing with detailed customer information such as customer names, addresses and tracking numbers. If they send you information in writing, finding customers’ orders will be faster.
Provide telephone support:
If the customer encounters problems when using your website or their email, it can be connected by telephone to represent the only way they contact you.
Use customer relationship management tool (CRM). CRM can help you track the interaction between customers and the company, and quickly solve the support of votes, determine the potential customer qualifications, and increase sales to customers. Jetpack CRM is a streamlined and easy -to -access tool that can be directly integrated into your WooCommerce dashboard. There is no connection restriction, it is one of the most affordable CRM options of the Woocommerce store.
Make sure your customer service program and common questions are the latest: regularly check your customer service program and ensure that they are accurate. If your representative needs to understand any special process or proposal of BFCM, record them and ensure that your team can access. A quick meeting will be held around the week before you start sales to review your BFCM program may help your employees put these new processes first.
After optimizing the customer support experience for the visitors and teams, you may find that more personnel still need to add more personnel to help the holiday. However, the maximum efficiency of the current team will minimize the number of seasonal employees you must hire.
This list seems to do a lot of work for only a few days of sales, but these tips are not only designed for BFCM. These are the systems and technologies you should and should be used in your store every day. If you master these list projects throughout the year, then you will not have to pay extra efforts when the holidays come.
Read more prompts for preparing for Black Friday and the Internet on Monday.
Make sure your customers can easily find what they want:
