Or, I want to minimize refunds and confirm through photos that shoppers are buying the right goods. In e-commerce, up selling is very important, but the payment page is not the place to do this. \
According to bluesnap, 18% of customers who gave up shopping baskets mentioned safety issues. Please end the rule of registering terrorist attacks on the website! A survey conducted by UX insight company user zoom shows that many UX and payment experts emphasize on the e-commerce settlement page that people must register on the e-commerce website before buying, which is an unnecessary and unproductive step. As Justin Rondeau of digital marketer said, for some shoppers, this is the last straw. Just have a password! All sales are important. One or two buyers may eventually register and decide to enjoy coupons, free shipping and other rewards you provide. Rondeau said that unless the customer registers on the website, denial of service is harmful to both people unless they are Amazon.
Alex Birket of hubspot added that if you need to register, the purchase process will add more friction. This is the opposite of what you want to achieve. Instead, use the audit page to invite people who have just purchased from your website to register. You can also use it to provide users with up sell, coupons or discounts for purchases in the next 15 days, or to ask them to participate in a quick (less than 5 questions) survey, with or without compensation. Collect only the information needed to complete the transaction. Specify whether the customer will contact by email, phone or SMS when there is a problem with the order (rarely need to be explained). Although it’s good to get a lot of contact information, not everyone wants to share it. Then, according to the law, ask if you want to add to the email list. You can’t do this just because you told me the address.
Ensure that registered shoppers can easily reset their passwords. People who set up accounts on your website may forget their passwords. As Graham Charlton of salecycle told user zoom, people almost only remember the passwords they use every day. Moreover, whenever many people hear the main news about hackers, they change their passwords, but immediately forget them. The Seller shall be lenient while maintaining security, and allow registered customers to retrieve passwords quickly and easily. Garrett Dimon provides the following tips for email manager postmark to allow password reset via email.
Do not confirm or deny the existence of the user account. Set up the login software to verify that a user account exists. It is recommended that users send an email to help set a new password. Create two emails and send them according to the problem. An email will be sent to the customer confirming the account and include a password reset link. Another email notifies you that there is no user account associated with the email address provided and recommends that you use the other email address used when the customer registers. Please display as much information as possible before processing the payment \
List the reasons for the supplementary items. Further, the last category page for shoppers to visit before returning to the shopping basket is what Walmart and Nine West are doing. Linda Bustos mentioned it in a wonderful article about get estic. Or, instead of going to the payment page until the customer says they are ready, continue to check the shopping cart in the upper left corner of each page. If you provide free delivery for more than a certain amount, please remind the customer and list how close the customer is to this goal. Always provide PayPal! On Wordcamp Phoenix 218, woocommerce expert Chris Lema urged listeners to always include paypal as a payment option. Many customers leave the balance as \
