In terms of online shopping, holidays are supreme. During the Black Friday, Monday and ordinary Christmas shopping, more and more people buy gifts for their friends and family on the Internet. In fact, in the last holiday season, Online shopping created a record of $ 108.2 billion in revenue , an increase of nearly 15%over the 2016 holiday season.
Picture SourceDue to the overwhelming popularity of online shopping, you will think that it is easy to operate e -commerce websites, right? After all, when they can order in their comfortable home, no one is willing to deal with crowded shopping malls and holiday traffic.
But as the owner, your job is not just to help them during the customer’s shopping process. Most of your work is not only applied to attract new customers, but also to carry out marketing and participation activities to strengthen the relationship with existing customers . One of the best ways to improve the retention rate is to market e -mail marketing after purchasing. Why should you send an email after purchasing
From a financial perspective, the brand retains existing customers instead of looking for new customers and more Wise.
Not only is the possibility of repeated purchases of current customers, but the data shows that the cost of retaining customers is significantly lower than Get the cost of getting new customers- In some cases, low cost 25 times .
In addition, Adobe’s study
Discovery: Compared with other times of the year, the returning guest spent more during the holiday
- Need to need it Only 5-7 new customers can generate the same income as a single repeated buyer
- The conversion rate of the return rate of repeat customers who purchased more than two or more at your store is the first visit. 9Times
- Picture Source
and want to keep the communication channels unblocked.
In this article, we will explore the use of this holiday season to use After -sales emails ensure that customers continue to patronize different ways. Eight methods of post -purchase emails after the holiday One of the most popular ways that the brand encourages customers to repeat purchases is to provide discounts.
After all, who doesn’t like a good discount?
Although effective, discount promotion is not the only way to attract customers.
In fact, your preferred action should not be discounts, but to establish contact and explore with customers to improve them to improve them to improve them to improve them Shopping experience. If you look for feasible solutions during this holiday, there are eight methods here to make full use of your post -sales email. 1. Carry out abandoned shopping carts
Abandoning the e -mail of the shopping cart
is a good contact with customers without reducing the profit margin method.
They let customers know your business and want to improve their purchase process.
When you consider
Nearly three -quarters of the shoppers When giving up the shopping cart at the checkout, it is obvious that sending an abandoned shopping cart email is to prevent customers from preventing customers from preventing customers from customers. An important step of loss.
Your email content will be due to your customer group and industry. Different, but all effective waste shopping cart emails include the following three components:
Social proof: Nearly 90% of consumers
make a purchase decision based on the comments of others.
Adding social certification in your abandonment email will increase the possibility of customers complete the purchase.
- ] Loyalty Points: Some brands provide deduction in their abandoned shopping cart emails to win customers, but providing too much discount will erode your profits and may weaken your brand.
- If you use the reward points to reward customers who recover the shopping cart, then you Striving to establish brand loyalty, this can turn disposable customers into a return customer. ] Aiming the correct product: Customers may give up shopping carts full of ten or more items, but they are not Really want All these products. Find the product you think you
this product. 
This can be the product with the highest score, or the product that is most in line with their purchasing characters.
- You can even use their past activities on your website to help you determine the project you want to promote. Next time you noticed that when the returning guest gave up the shopping cart, please send them a simple follow -up email, Remind them to complete the purchase. 2. Let the first buyer join you to you The loyalty plan After buying the goods from your store, the buyer should send them an email after purchasing and ask them to register your loyalty plan. If they register within the next hour, you can even increase the conversion rate by providing them with reward points. Animal inspiration clothing manufacturers
Spirithoods
After using this strategy, it successfully increased its employment rate by 60%within one month. The loyalty plan is one of the most effective ways for e -commerce companies to encourage returning customers. However, it is invalid to simply distribute the reward points alone -you need
to develop a reliable loyalty activity , this activity is attractive and customer [ 123] Want to
The reward obtained.
After the customer joined your loyalty plan, he sent an email to them to inform them:
The points they currently have Number How much points do you need to unlock the next reward level
] When should you send this?
Automated reminder Email is a good idea so that they can send important time -based triggers, for example:
- [ 123]
- When the item is , when the shopping cart
For more than 4 weeks Time
Key moments (for example, their loyalty planning anniversary or birthday) 3. Buy one get one get one free [123 ]
Believe it or not, provides free discounts for buying one get one free (BOGO) You can save you more money than running discounts . Not only getting free things is more exciting than buying discounts, customers can get used to discounts (and do not want to buy goods at the original price.)
- Jane Jane In short, BOGO is very suitable for promoting sales and cooperating with after -sales activities. All you need to do is send an email to the customer to provide them with a discount for buying one get one free.
- A simple squareThe law is to provide specific products for BOGO. These products are good gifts. For example, when the customer purchases a product that belongs to your BOGO activity, you can send them an automatic follow -up email, the content is:
We see you buy you buy X, this is a great gift for friends and family.
Will everyone else you know enjoy this gift during this holiday? In a limited time, you can spend one price to buy two! \”
Please remember, this type of marketing strategy It is only applicable to products that customers want to buy multiple products.
4. Ask product reviews
We have talked about the power of social identity. ] About 90% of customers use it to help them decide whether to buy products. If you have not collected recommendations and comments, please Customers get feedback. About 90% of customers use customer comments to help them decide whether to buy products. Except In addition to the recommendation and recognition, the product comment e -mail can also let you:
What aspects of the customer’s favorite and not your products, marketing activities and websites. [ 123] You can use this information to improve the weakness in your business strategy and enhance your brand image.
Email related to feedback lets customers know that you value them to pay attention to them. Opinions.
They are very suitable for strengthening the relationship between customers and stores, which is important to establish brand loyalty.
When collecting feedback, it is important to collect feedback. It is important to remember
positive and negative comments. One is a powerful tool for converting potential buyers, and the other lets you know which areas should be improved. [ 123]
Customers are buying gifts instead ofWhen they buy things for themselves, their comments are often more honest.
5. Sales as much as possible
- Ordinary customers want to get the greatest benefits. Unless their budget is strict, many customers If they know that they have got a good transaction, they
- More money .
even willing to spend
However, how do you
In post -sales email Added Sales? This is not as difficult as you think.
Before the customer’s product is shipped, send them an automatic email to ask them if they want to upgrade the products they buy. How do you choose to add sales depends on the products you provide.
If you sell computer products, you can ask them if they want to buy additional RAM or faster processors. For health and health care products, try to let them buy high -end versions of the same product, such as brand -name supplements instead of X brand.
If you sell the festival basket, please provide them with upgrade content (such as more expensive chocolate, decorative biscuits or high -quality cheese.) Your goal should be to use similar products with higher costs. But remember,
Time is very important.
You do not want to leave too large windows between the additional sales attempts and product delivery date, because customers will think you have caused unnecessary delays.
6. Subsequent emails containing cross -selling recommendations
Cross -sales
- The role of additional sales is the same, but it is not to let customers upgrade the products, but to sell them to their original purchase of things. This is very effective during the holidays, because it requires some leg running work to find perfect gifts for the people on the list.
- Some examples of cross -selling emails include:
- Recommended after the recent purchase of perfume or ancient dragon water Fragrance emulsion.
Sales a protective cover or protective cover to customers who purchase smartphones.
You can also deliver cross -selling suggestions according to the historical purchase history of the shoppers. This type of after -sales email does not have to be purchased immediately. On the contrary, it can be sent to the customer at the time you choose.
However, you may hope Wait until the holiday is over and then send the cross -selling emails purchased by the customer immediately. Why? Because many people do not buy luxury goods for themselves when the holiday budget is tense … and because they are waiting to see what they get during the holidays.
7. Give customers a popular gift creative list
Some people have a trick to buy perfect gifts, while others are difficult to find what their friends and family will like. Sending a popular gift list to customers through emails is a good way to contact those who do not know what gifts to buy.
- Sending a popular gift list to customers through emails is a good way to contact those who do not know what gifts to buy.
- In addition to highlighting various urgent transportation options, you can even recommend a series of popular gifts to make special targets for the last minute.
This is also your great opportunity to remind customers that you also sell gift cards, which is very suitable for those
to buy gifts Really late Shopper.
8. Standard thank you email Each email you wrote must be sent for the purpose of promoting sales. Part of the long -term relationship with customers is to let them know that you thank them for their support.
The cornerstone of any successful marketing activity is participation -whether it is Email participation is or social media exchanges.
The follow -up
thanks to your client, you are telling them that you value the current relationship and look forward to serving them in the future.
Maxating your email activities during this holiday
Therefore, The receipt can also be used to attract your customers . Although from Technically
Not
After -sales email, the receipt is very suitable for promoting your BOGO discount or encouraging the first buyer to join you to you Reward plan.
After all, most customers read their receipts because they wanted to verify their purchases.
Therefore, it is very meaningful to use it as another time to improve the conversion rate.
Holiday is an excellent opportunity for e -commerce brands to contact consumers
.
At this time of the year, the brand can use after -sales emails to strengthen the relationship with customers, and provide urgent help through feedback, gift recommendation, etc. In addition, effective after -sales activities with the theme of holidays can transform seasonal shoppers into lifelong supporters. This is not only transformed into higher customer life value, but also gives you the opportunity to establish contact with the potential customers of your brand through word -of -mouth recommendation.
Therefore,
Customer participation
and optimized after -sales marketing activities are as valued as traditional pre -sales marketing for your brand.
Want to know more about how to use email marketing to optimize your business without providing discounts? Look at this short film .
