The year -end holiday is one of the biggest driving forces of the annual retail sales, accounting for an average of about the annual retail sales 19%. Compared with 2019, global online holiday sales increased by 23.9%, and the United States increased by 32.2%. Therefore, to ensure that your store is carefully designed and prepared to promote your sales and products more important than ever.
Don’t let it secretly -if you don’t start planning early, this critical moment of the year will surprise you. Continue and determine what updates need to be performed and how to perform them. Then, as the season approaches, you can focus on marketing and operation, rather than focusing on your website design.
There are 11 methods here to allow you to update the website during the holidays:
1. Use the festival image and language
Most people want to be in the hope of being in See some seasonal decorations on the website visited during the holidays. Under appropriate circumstances, use theme photos, graphics, and messages to update the content of the entire website. Some things you can do:
On your homepage hero image or slider Use a holiday -themed image and message.
Use images that reflect the holiday season to replace more universal product lifestyle photos.
Add festival graphic elements to the sales banner and pop -up window.
Reform the \”purchase\” call buttons to \”buy gifts\”.
Photo https://bloomscape.com/ turbine
2. Highlight sales in many places throughout the websiteCustomers want the store to sell on holiday, so if you do any promotional activities, you will want to put them under the spotlight. Here are some simple methods that can be displayed in the store:
Add a banner at the top of each page of your sales.
Use the pop -up window to promote your sales.
Add banners to your homepage.
Add the \”Store Sales\” project to your leading navigation menu.
Highlighting the products that are being sold in your side bar.
Show the sales graphics on the product shrinkage diagram.
Use smart coupons to display coupon code on the shopping cart and checkout page.
3. Use a special login page
Login page can become an effective tool for promoting sales, especially at the peak period of shopping on holiday. They aim to focus the shopkeeper’s attention on a single offer, and can quickly and easily check out.
Make your target web page design simple and easy. Delete the header and footprint navigation that has nothing to do with the products that you try on this page and any sidebar or CTA. Solve key selling points by using short descriptions and project symbols, keeping your copy short and easy to read. Limit the number of images you use. A large, high -quality product image can have a huge impact. The more time visitors spend on rolling browsing images, the less likely they will transform.
Use Woocommerce single page to check out
. One Page Checkout can help you add the checkout form to any page. Let customers buy it without leaving your landing page, thereby shortening the transformation path. Dress it with the theme of festivals . The login page should use the fake news, color schemes and graphics variants you use on the rest of the website. In this way, your client knows that it is the latest and the offer is valid.
4. Use the countdown timer The countdown timer is very suitable for creating a sense of urgency during the holiday sales. Woocommerce’s sales countdown to make you choose to display sales countdown to the product page and store page to promote conversion. You can customize your chronograph style -use the holiday theme color or set only to match your brand -and select its position on the product page.
5. Pay attention to In providing special transportation options and carrier delivery Between time changes, merchants need to communicate with shoppers during the holidays. Please pay attention to the transportation options and delivery time, which can inspire sales and reduce customer service costs. Here are some key contents you may want to notify the banner, product description and checkout within the website scope:
The order deadline for order.
During the holidays, transport delays may occur, orYou may only need to work hard to communicate with customers. Let them know that they need to order before a specific date to ensure that they are delivered at a specific date or before, which will help manage the expectations of shoppers and increase purchasing urgency.
Express transportation options.
Some customers may shop at the last moment. Provide options for delivery the next or two days, even if the cost is increased, it may also give them extra power.
Free shipping.
In the Amazon PRIME era, customers almost asked for free delivery. If you provide free delivery services, you need to highlight this -especially on your product page.
6. Display related products, add up sales and buy items that are often purchased together
By providing suggestions that they may be interested Not the product they are watching.
related products Essence Display products on the product page or products with the same tag may help your customers with similar products and find the right product easier.
Add sales.
Increase your average order value by displaying more favorable or higher quality products on your product page.
Cross -sales.
Promote complementary products on your shopping cart page to increase sales.
Purchase it frequently.
Although related products, additional sales and cross -selling are all native features of Woocommerce, you may want to provide your customers with more advanced sales and cross -sales options for your customers through frequently purchased extensions. You can provide a recommended product bundle package on the product page, which contains the price discount of each product or the unified price discount of the entire bundle package.
7. Promote gifts for special categories
Add categories such as \”travel enthusiasts\” or \”coffee lovers\” to allow customers to browse interests. Show these categories on your homepage and store sidebar to help guide customers to find the best gifts for their target recipients. Show these interesting products in targeted email activities and social media posts, so as to bring the best quality traffic to your store.
Photo https://joecoffeecompany.com/ turbine
8. Publish a gift guide on your blog Use your product to make a gift guide that stimulates customer inspiration. Including the creative use, packaging creative or gift set of your items. Create a post based on the interest group or category you have used in the store. Don’t forget to share your influence with e -mail and social media to maximize your influence! 9. Featured Gift Pack
Use a product package to create a custom gift package. These can be a mixed match, allowing customers to build their own bundle bags or static bundles with a certain number of products. Provide customized and special transportation options (such as free delivery) to motivate sales. Highlight your gift package on your homepage and store page, or use a custom login page for publicity.
10. Simplify your checkout processAt any time of a year, a fast and simple checkout experience is important, but customers may be more hurried during the holidays. Check your checkout page and make sure you minimize the might prevent customers from completing the interference and additional steps of purchase. You can take some measures to optimize the checkout, including:
Try to minimize as much as possible Visual confusion.
Delete website navigation, sidebar small components, and other dispersion functions, such as email registration or promotional banner.
Custom and simplify the checkout field. It is required to confirm their email address or include universal fields that may annoy customers to give up their shopping carts. Keep your checkout field at the lowest limit, but do not forget to include useful custom fields during the holidays, such as gift information. The checkout field editor allows you to delete unnecessary fields and add custom fields so that you can customize checkouts according to customers, products and seasonal promotions. Provide a convenient payment method. It is easier for customers to check out by fast and simple payment. Woocommerce Payments allow login shoppers to use the saved payment method and allow them to choose to use Apple Pay to pay. You may also want to provide Amazon Pay or PayPal, which can speed up the process of paying the payment method at these providers.
11. Make sure your website looks good on a variety of devices and browsers
Whenever you do you have a significant appearance or function of the websiteWhen you change it, you need to test it on different devices and browsers to ensure that everything is displayed normally.Checking your own device is always a good idea, but browser simulators like Lambdates can also be a useful tool.
If you cannot let all the contents on the website display and run in the way you want, you might mayIt is hoped to focus on the most popular browsers and devices used by customers.Use Google Analytics to determine which platforms do visits use to browse your website and eliminate your tests and faults on these areas.
Start preparing for the holiday
You do not need to completely redesign your website for the holiday, but some simple operations can make the shopping experience more exciting.In addition, by simplifying the browsing and checkout process and providing great gift suggestions for your specific audience, you will create more sales and happier customers.
2. Highlight sales in many places throughout the website
10. Simplify your checkout process