You have daily tasks to run your business, as well People visiting outside the country. You are cleaning and trying to complete the family project. The holiday sales season may not be the most important.
\”It seems far away in late November. Do I really need a plan now?\” You asked. Answer? Yes -especially when the sales price or discount is meaningless to your business. It takes time to get creative methods to attract customers and maximize sales, so start immediately.
This is why it is very important: hundreds of millions of people will shop online during the Black Friday and Internet on Monday, with sales of billions of dollars.
Last year, during the period, the sales on Monday on the Internet increased by 15%over the previous year, and the sales of Black Friday increased by 21.6%. The US economy in 2021 will grow at the fastest speed since the early 1980s. Combining this good news with consumers’ normal excitement for life, it is easy to imagine that there will be a greater leap this year.
So, the plan for Black Friday and the Internet Monday is very important, right? But what if you can’t provide a large discount or promotional price to attract customers? Don’t despair; there are other options.
Make full use of the method of Monday on the Internet without discounts
First of all, why not do traditional sales first?
It seems that each store or enterprise provides some major discounts. Your 40% discount discount has attracted much attention at the remaining time this year, and it is likely to lose the hustle and bustle of the festival. Finding a different way to stimulate potential customers is a greater challenge than ever.
In addition, discount sales are simply not suitable for all types of enterprises. Some stores emphasize in their brands that they never discount their high -end products. Newly opened or smaller stores usually have a small profit, and can only discount at most 5% or 10%, which makes it difficult to compete with larger stores.
Nevertheless, other organizations may provide products or services provided by fixed prices for very specific and interested reasons. For example, if you sell a $ 10 gift voucher, these gift vouchers are donated to deal with climate change, and it does not make much sense to discount it to $ 5 -you will only raise less money. Instead, you need to find a different way to make the pot sweeter.
If you find it difficult to stand out, or make \”large sales\” for your organization, you can do some of the following others Things:
1. Donate a certain percentage of profits to charity
Studies show that
86% of Americans favors responsibility, there are, there are, there are Companies that contribute to important causes. Collecting donations at the checkout can increase customer loyalty. When choosing a charity you want to support, please consider the following items: Maintain consistent with the values \u200b\u200bof the customer
attracts the most wider consumer
It is your where you live The locals in the region
are related to your personal hobbies
There are several ways to do this. You can donate 5%of the total purchase of each purchase, or donate when customers choose specific products. Or, whenever someone buys a book of you, you may donate a book to children in need.
and ensure that let customers know who you donate to, why, and how the process works.
2. Provide free e -book when buying
Consider information that is valuable to your customers and turn it into e -books in each sales. The free gift expanded by Woocommerce can automatically execute this process on your website. Alternatively, welcome emails with tools such as MailPOET, which can send books to customers via email.
What to create? Check the common questions raised by customers. What can you write? For example, if you sell coffee beans, you may write a guide to choose the appropriate grinding agent for each type of coffee machine. Or, if you provide pest control services, you can attach an e -book about the best way to prevent mosquitoes from entering. 3. Upgrade the transportation options
36% of online customers to give up purchase because they do not want to pay freight. This means that providing free delivery is a huge opportunity to increase the sales of black Friday and online on Monday. You can provide free delivery services for all orders or orders that exceed a certain amount. Alternatively, just upgrade the shoppers to accelerate delivery without additional costs.
Photo https://megafitmeals.com/ turbine23]
But no matter what you choose to do, make sure the customer is clear. For example, Megafit Meals placed a notification above the header, which can be seen on the top of all pages.
4. Start from free consultation If you provide services, why not include not include services Free consultation to let customers come to the door? This gives you the opportunity to build a one -to -one relationship and start to win trust. But when the publicity consultation is specific, not just listed it as benefits. You may say: \”We will provide 30 minutes of free consultation. During this period, one of our experts will review your marketing needs and opportunities.\” 5. Including extra night free ]
As people desire to leave, hotels and camping areas have been quickly filled. But when hurried, how will you prevent those beds or camping places empty?
Just because you do not sell physical products, it does not mean that you cannot make full use of Black Friday and Internet Monday. One thing you can do is to provide extra night of accommodation for free.
If you are using the Woocommerce booking expansion program, you can pair it with the free gifts of the WooCommerce expansion program in order to add an additional night when the customer booking.
6. Sales limited edition products
People like to feel exclusive. In fact, the more rare or more popular products, the higher the customer’s evaluation of it. You can make full use of this idea by providing limited edition products for Black Friday and Internet on Monday. For example, you may publish special T -shirt design, behind -the -scenes tidbits or gift packages. But no matter what you choose, please highlight its short -term availability on the product page to establish fear of missed. 7. Gift free reward gifts Free gifts are
A good way to clean up inventory and increase purchase value. Do you have a lot of extra products to be discontinued? Use them as a reward for anyone purchased on Monday on the Internet. Can you put your lotion, bath salt or seasoning sample size together? These are very useful for encouraging sales and future sales.
Or, consider some small brand gifts, such as stickers, hot sauce, water bottle or mini candle. These can be an interesting additional function that allows customers to think of your company every time they use them.
Free gifts for extended woocommerce extensions allow you 123] Manually send them Automatically add them to the shopping cart Provide customers with gifts on the shopping cart page \”Buy one get one free\” discount
Considering which one is the most meaningful to your specific situation and customers.
8. Planting a tree every time you buy
79% of customers favors environmental protection companies. Environmental products, services, and facilities are just a simple way you care about community and people living in it.
During your Black Friday/Internet Monday promotion, consider donating to groups where trees are planted locally. Alternatively, extend the same principles to other green initiatives, such as beaches or rivers.
This season is unique
If you cannot provide traditional black Friday/Internet Monday discount, or just want to make your store stand out, there is still a good way to participate! This is the best time to give play to creativity, consider what the audience is really looking for and make full use of this season.
What do you think of this black Friday/Internet Monday marketing? Let us know in the comments.
Considering which one is the most meaningful to your specific situation and customers.