Addify is a development company headquartered in Pakistan, and has quickly become a real successful case. Since 2019, the 35 -member team has already owned more than $ 100,000 a month on WoOoCommerce.com.
They are companies behind dozens of popular expansion, such as custom user registration fields, request quotation, character -based pricing, WooCommerce B2B, hidden prices, and added to the shopping cart button.
Although they initially started selling on CODECANYON, they quickly realized that the Woocommerce market was the best choice. The company also develops for two other online store platforms. It is now enjoying more sales at a higher speed and providing shop owners with better expansion ecosystems.
The process of their summit has not ended -a few months later, they are expected to add 15 team members and move into the new office.
Wooocommerce team discussed with co -founder ALI through Zoom, discussed the success of Addify, their development of their development, their development How to follow the direction and other developers.
Q: How did addify start?
Twelve years ago, two co -founders Muhammad and Mehmurd met each other when they were working in another company. We become friends and keep in touch, while constantly improving our skills in development and marketing. In the end, it is clear that we can start our own affairs.
Muhammad specializes in Magento and Prestashop development. When we need to expand the development of new technology, he has established a technical team, and Mehmood is responsible for supervising our WordPress development -this is the largest team we have.
But I am responsible for support, all marketing, product development research and user experience decision -making. So I must determine which products to develop, what functions to include, and how to sell them to the website owner.
Now, in addition to us, we still have 35 people working in the team, we are about to move soon NewThe building expands to at least 50 people.
Q: What is your first product and how does it happen?
Muhammad works on Magento’s website, which requires a solution to allow some users to levy purchase tax. There is no good solution, so we think- \”Who else may need this?\”
We checked CodeCanyon -there is no solution.
We checked WOOCOMMERCE -there is no solution.
Well, developers have sold a solution on his website, but it does not include many functions. We know we can do more. We have created a tax -free extension and launched the first sales at Woocommerce.com in September 2019.
Q: You are developed for e -commerce stores. What makes you decide to focus on this?
We can provide solutions for other industries. Each of us has participated in the development of the non -e -commerce industry before, so this is what we can do. But we noticed that once such websites are completed, they will stagnate. But for e -commerce, stores continue to add functions, find methods to improve user experience, or try marketing. This means that the potential is much greater. If we provide good products (extensions) and good support, the same shop owner may buy many different solutions from us over the years. They may subscribe for longer support because they need more help and latest features and updates.
Q: Do you develop for several platforms -what allows you to choose woocommerce as one of them?
Woocommerce has a 28% e -commerce market share, which makes it a leading e -commerce platform, so it is meaningful to open your product as much as possible.
Q: We are glad to see you our own website use WordPress and WordPress and websites Woocommerce. What makes you go this way instead of other choices?
We spent a few weeks discussions before we decided to move. We know all the advantages and disadvantages of each platform, so this is really difficult. There are always choices. This is a big debate.
SEO is the main reason why we finally choose WordPress. It is very friendly to SEO with WooCommerce.
We also know that it is easy to develop. For example, compared with other platforms, it takes two months that we can develop on WordPress for two weeks.
The third reason we choose WordPress and Woocommerce is that we know that we need a lot of space to expand, and there are no lack of plug -in and extensions to make it easier.
Fourth, due to server costs, we determine that the maintenance cost of other platforms is higher. Therefore, in the long run, our construction on WordPress will be more efficient. We want to start and run as soon as possible, and Woocommerce is a good way to achieve this goal.
Q: You initially released expansion on CodeCanyon. What makes you decide to move to the Woocommerce market?
Well, we know that woocommerce.com is the official platform, so we want to go there. We think we should exist as a legal company.
Now, we focus on woocommerce.com and publish 98% of our products there because:
After our first two extensions were released, we realized that we realized that The Woocommerce market has a huge customer base and provides more sales and income for suppliers. Therefore, we have changed the CodeCanyon configuration file to non -independent products and adds products to our website and the Woocommerce market to open up multiple sales channels.
CodeCanyon has no minimum price policy. Individual developers have priced their products very low, which makes the company unable to develop and maintain products and provide the highest quality after -sales service.
We feel that the connection with the Wooocommerce market team is closer, because they have heard our feedback closely.
Q: So in the final analysis, it is a more favorable environment, good support, and a wider sales audience?
Yes, Woocommerce provides a subscription method for its extension. This is really important.
In the Woocommerce market, people can renew their decision -making to continue to be updated and supported. This prompted us to continuously improve products, add functions, and ensure compatibility. So this is a good thing for the owner. From the perspective of income, this is also good for us.
Q: How do you decide which extensions?
Since we have been working in the e -commerce industry and developed more than 120 extensions for different platforms, we do know the available expansion. Of course, we just strive to listen to customers’ opinions and read forums to understand people’s needs.
Once we have a expansion library that looks very promising, we will conduct marketing research and evaluate the expansion based on its potential and uniqueness. If you already have similar products, we will consider which features can be added to make our products stand out.
I personally read almost every support ticket I received. I am not a developer, so I can’t help them immediately, but I can understand what people need and let our developers work hard.
Q: Is your development decision always Is it based on the market? Or do developers sometimes have their passionate thoughts that determine what you want to create next? We are really
clearly which products to be released. We fully focus on the needs of customers and how much our solutions can provide. Having said that, we did listen to the ideas of our developers. Choosing a user role is an example of the idea of \u200b\u200bthe development team. Later, this became a part of many best -selling books.
In addition, we also created some extensions, although our research does not necessarily support them. However, we have developed them because our customers ask them. Q: What kind of product do you think is the best decision made by your company?
The problem is \”WooCommerce B2B\” is a very general term. We must figure out what functions are people looking for when conducting this search. When we find a single element, we publish them as our smaller expansion.In the end, we have many powerful solutions, and we can combine them into a WooCommerce B2B extension. Q: How do you plan the cost? It is more expensive to develop new products or maintain existing products? Maintaining existing new is more expensive than creating new. But this is really not about what is expensive, but about what our customers need. Quality support, new functions and regular updates to maintain normal operation are the most important. We believe that providing high -quality support is expensive. But it is important to ensure customer satisfaction. Satisfactory customers will leave praise, which is essential for sales.
When they come in, viewing support requests also help me understand what people want, so we know what we need to develop. Sometimes I can solve the problem in advance so that we can solve it in the next update. This will eventually provide a lot of continuous support for extensive conflicts.
So it is good for customers, but it is also good for us because it can help us discover new new new chance.
We are also affected and motivated by the refund policy. Q: What does this (refund policy) affect you?
Then at Woocommerce, there is a carefree 30 -day refund policy. Customers do not need to provide any reason or anything to request a refund.
In Codecanyon, we have the opportunity to ask customers questions and help them solve the problem. At first, we definitely liked this.
But the threat of return prompt us to make a good expansion. We must do the best and continue to keep up with the pace of the product. If we do well, there will be returns.
Q: How do you develop a product page for your expansion? You have the most detailed market.
I now develop and write myself. This is really important and very different, because
everything
should be on the product page. We have done a lot of research to understand what people want, so we must communicate and include all it on the page.
We once received a comment saying: \”All the contents are mentioned on the product page. Don’t expect don’t expect not to don’t expect not to don’t expect, don’t expect not to don’t expect, don’t expect not to don’t expect, don’t expect don’t expect not to don’t count \”I smiled at that comment, because it meant that the product page completed its work.
Q: Do you say that you will be closer to the community to cooperate directly with Woocommerce? Yes, we can cooperate closer to groups such as Skyverge. That’s great. We have an amazing Slack platform. If we encounter problems, we can contact other developers to solve the conflict and find a solution. This is also helpful for them, because no one wants their products to become the root cause of other people’s conflict. We help each other and find a solution, and then use the knowledge we learned for future development plans.
Q: What is the difference between now from the beginning?
We have better processes, different development methods and better support teams -we conducted more tests so that our products can be more reliable when listing.
Q: Do you want to say about other developers who have considered joining the Woocommerce market?
All these are attributed to the correct plan, and then provide good support. You must conduct research to determine the best expansion that people really want. If you do it right, you will walk on a good road.
We believe that after -sales support is the ultimate key to long -term success. If you do not do it right, people may not come back for the second time.
In some cases, the customer initially requested a refund when purchasing a spare extension, and later came to us because they did not get appropriate support from other developers.
Addify is not alone
Many developers such as Addify successfully succeeded in the Woocommerce market. There is room for quality expansion, and developers are willing to pay additional efforts to support the community.
The growing competitive market means providing store owners with better products, stronger Woocommerce and more powerful networks. Interested in? Learn more information about joining the WOOCOMMERCE market as developers.
