If no one knows your existence, they cannot visit and buy things. If you do not have a physical store, no one can drive through and see your logo. The only way to find the target audience is to increase traffic to your online store.
The following are three methods to achieve this purpose:
1. Natural search
At some time, you may decide to be your for you The website brings traffic for advertising. However, it would be better if you can attract people to your online store without paying. Natural traffic is to find your visitors naturally through online search platforms (such as Google). These people see your website and choose to visit in the search results.
In order to make valuable progress in natural search, your website needs to appear on the first page of the result. 71% to 92% of search traffic clicks flowing to the website on the homepage. You can find search words related to your business there.
The following three methods can increase your opportunity to appear on the first page:
] Use content marketing
The core of content marketing is to solve and answer questions. Find out the problems and problems that your audience needs to help, and then give a solution. Do well, you will attract traffic for your website.
For example, under my climate, what kind of soil can grow the best vegetables? What should I eat before and after exercise? What are the steps to publish the book?
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People have been searching for answers to such questions online. The online store and other websites that answer these questions are websites that earn traffic. If you run an online gardening store, but you do not answer questions related to gardening, then you miss online traffic.
You can create content in the form of blog articles, operating methods, videos, and case research. As long as you
solve the problem and answer people are searching for the question, you will attract traffic. Check the three methods of using content marketing to develop online business.
Upgrade site optimization
Assuming youCreate a blog post on the best type of soil type under various climate conditions. In order to increase the authority of the post and the opportunity to appear on the first page, you need to include certain elements. At least, you need:
A good post title.
Search for the description of the results.
URL, which is specific to your post.
Equipment of image.
If you want to rank specific products, it is best to include models in product title and image replacement text. Anyone who knows what they are looking for will be guided to your page.
But whether the model is or not, your product page title needs to be clearly identified. If it is a blog article or other types of content, make sure your title determines the problem you are solving. \”The best soil component of different climate\” is a good title of our example.
Many pages are fundamental
No
title, or it has nothing to do with the topic. Some websites only retain the default title, such as \”Our Blog\” as the title. Why is this a chance to miss?
Because search engines like Google and Biyang attach great importance to the title and the keywords it contains. This is the main component of page optimization. The same is true of URL, page title and meta description.
But this just touches the surface of SEO. Learn more information about all the content we discuss here in this SEO basic article in Jetpack, or learn more information through our senior e -commerce SEO guide.
Maintain the \”Google My Merchant\” page
This is an effective way to attract optimization of network traffic: people are looking for anything you sell Essence
Set the \”Google My Merchant\” page to ensure that your business hours are accurate, ensure that your phone number and URL are accurate, and it is updated with limited time and special discounts.
2. Pay search
This is true -you get what you paid. If you want to increase traffic for your online store, you can pay
for this.
Although the natural search work may take time to generate results, but through Google ADS, Bing or other paids Search channels, you can immediatelyGenerate a lot of high -quality traffic. Consider starting monthly advertising activities containing fixed budgets. Starting from $ 100 or $ 200 a month to understand how to use the platform.
Don’t forget professional services such as Google Shopping, it will put your product photos and prices near the top of the search results page.
Use paid search well. There are some tips here:
Advertising activities for different targets. You may have an advertising series to show the results of common problems and guide people to find the answer on your website. Another event can search for a specific product name and directly guide the visitors to your product page.
Always write multiple ads for each product -one is usually better than others.
Monitor the data and adjust the advertising copy to get more display times and clicks.
In the advertisement title, the main keywords are included.
Use other functions in the platform, such as structural abstracts, tracking phone numbers and extended texts.
Use negative keywords to avoid paying for value -free traffic.
Paid search for novice? Use our Google ADS beginner guide.
3. Advertising on social media Not all visited your website People are ready to buy. However, by letting them enter your scope, you can continue to use emails, re -marketing and continuous content marketing to contact them.
You can pay for advertising on social media like paying search. Different mechanisms, you must remember that people usually do not go to social media to find advertisements. Therefore, your social advertising positioning must be different from the positioning of the paid search environment. In the paid search environment, they clearly link to specific keywords.
But social media is very suitable for promoting your content marketing. Why? Because your audience still wants their questions and questions. Post frequently and link them to your content to make your posts related and useful. This is why the combination of social media and content marketing is a powerful combination of optimizing traffic to your online store.
You can also pay to add posts to people interested in your business or people who are suitable for your target group. Or help the previous website visitors remembering you to ensure that they see your content again and again.
You can also contact the social media influencers suitable for your niche market.This is a larger recommendation marketing form.Use this guide to start to influence marketing. Apply these three strategies to your online business, you will see steadily growing flow!What is the next step?Work hard to optimize your product page to increase the conversion rate.
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Use paid search well. There are some tips here: 